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    • Engage emotions

      • Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.
      franticallyspeaking.com/35-metaphors-for-powerful-communication/
  1. Dec 24, 2021 · As you begin to use metaphors in your communications as tools for persuasion, here are five takeaways to keep in mind: Metaphors enhance the persuasive power of a message.

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  2. It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of the literature on the utility of metaphor, describing key findings and controversies while underscoring recent experimental and theoretical advances.

  3. It is known to help people understand complex topics, com-municate efficiently, and influence others. In this paper, we provide a review of the literature on the util-ity of metaphor, describing key findings and controver-sies while underscoring recent experimental and theoretical advances.

  4. Feb 22, 2024 · Metaphors are more than literary devices; they are essential for clear and effective communication. By drawing on everyday experiences and observations, you can create metaphors that resonate deeply with your audience, making your messages more memorable and impactful.

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  5. May 9, 2019 · It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of the literature on the utility of metaphor,...

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  7. Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.