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      • When you communicate an idea with a metaphor, you light up people’s sensory and motor neurons. You also activate emotions, prompt aha moments, and reward your audience with a sense of social interaction. When you’re trying to persuade, you might first seek a good story, but you may do better to seek a metaphor.
      www.psychologytoday.com/us/blog/writing-for-impact/202311/want-to-be-persuasive-find-a-metaphor
  1. Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.

  2. Dec 24, 2021 · As you begin to use metaphors in your communications as tools for persuasion, here are five takeaways to keep in mind: Metaphors enhance the persuasive power of a message.

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  3. Nov 28, 2017 · Learn why metaphors are such a powerful tool for writers, how they alter readers, and how to craft the best ones.

  4. Learn why metaphors are such a powerful tool for writers, how they alter readers, and how to craft the best ones.

  5. Nov 5, 2022 · Metaphors are especially powerful when they generate implications that are coherent with a particular ideology. When taken together, these systems of metaphors can be triggered by cognitive framing, the use of a familiar perspective or narrative to make sense of and evaluate new information.

  6. Nov 6, 2023 · Key points. When you communicate an idea with a metaphor, you light up people’s sensory and motor neurons. You also activate emotions, prompt aha moments, and reward your audience with a sense of...

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  8. It is known to help people understand complex topics, com-municate efficiently, and influence others. In this paper, we provide a review of the literature on the util-ity of metaphor, describing key findings and controver-sies while underscoring recent experimental and theoretical advances.

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