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Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d)...
Previous research has established three main reasons why the use of visual metaphor is beneficial to advertis-ers: attention, elaboration, and pleasure (Phillips, 2003). Especially, visual metaphor ads are expected to foster a pleasurable experience (Forceville, 1998).
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It is known to help people understand complex topics, com-municate efficiently, and influence others. In this paper, we provide a review of the literature on the util-ity of metaphor, describing key findings and controver-sies while underscoring recent experimental and theoretical advances.
The persuasive use of metaphors is one of the crucial topics in communication and rhetoric, as metaphors characterize every persuasive context. Metaphors are regarded as instruments for increasing the persuasiveness of a communication (Sopory and Dillard 2002; Boeynaems et al. 2017; Burgers et al. 2016; Ervas et al.
Sep 1, 2010 · Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms.
Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
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Jan 12, 2021 · Metaphors are regarded as having different possible uses, especially pursuing persuasion. However, an analysis of the specific conversational purposes that they can be aimed at achieving in a...
