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  1. The metaphors satisfy the two basic conditions for mixed metaphor: (1) they occur in textual adjacency, i.e. within a single metaphor cluster, and (2) they do not (for the most part) share any imagistic ontology or any direct inferential entailments between them.

    • Michael Kimmel
  2. It is known to help people understand complex topics, communicate efficiently, and influence others. In this paper, we provide a review of the literature on the utility of metaphor, describing key findings and controversies while underscoring recent experimental and theoretical advances.

  3. Jan 1, 2010 · The metaphors satisfy the two basic conditions for mixed metaphor: (1) they occur in textual adjacency, i.e. within a single metaphor cluster, and (2) they do not (for the most part) share any imagistic ontology or any direct inferential entailments between them.

    • Michael Kimmel
    • 2010
  4. We begin with a brief introduction to metaphor, including claims about the role of cognition in metaphor use and understanding. We then discuss new research on the persuasive power of metaphor and go on to outline some of the cognitive, affective, and social forces that moderate the influence of metaphor on decision making.

  5. The phenomenon known as metaphor is an extremely complex mental event – we cannot capture its complexity if we tie ourselves to existing standard views on metaphor. This book offers fresh insight …

  6. Sep 28, 2020 · This outlines cognitive, discourse-analytic and practice-based perspectives to metaphor and framing, arguing that each is best suited for particular types of research goals. It sets out a blueprint for how different approaches to metaphor and framing can be integrated into a coherent model.

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  8. Jan 31, 2010 · Mixed metaphors strengthen the communicative function by combining two or more metaphors in one frame (Kimmel 2010). The mixed metaphor of horse and rubbish adds weight to...

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