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Jul 3, 2024 · Why campaigns increasingly rely on text messages and the most effective ways to opt out—and how to separate legitimate messages from spam.
Feb 22, 2024 · If it feels like you're getting an influx of text messages asking you to vote one way or another lately, you're not alone. The big picture: In 2022, Americans received 15 billion political texts, an unprecedented record, and 2024 is gearing up to be a bigger year for the messages.
- Texting Continues to Drive Americans to Turn Out and Vote
- Texting Younger Voters (Still) Has An Outsized Impact
- Conversations Are A Strong Predictor of Turnout
In 2020, people texted by TFC turned out to vote 0.7 percentage points (p.p.) more than their untexted counterparts in the same districts. Candidates running for state legislative and county offices often win by the slimmest of margins. In these local races, the addition of a well-run peer-to-peer texting program can make all the difference. We sho...
No one demographic is a monolith, but there are some common themes that any campaign can follow to increase the impact of their texting program. For one, age continues to influence how texting impacts voting rates. In 2018, we noticed that voters 50 and younger tended to turn out at higher rates when sent a text. This generally held true again in 2...
During an election cycle, it can be challenging to know if your texts are having an impact. TFC found that response rates and sentiment are a strong proxy for later voter turnout. Generating a positive reaction to a text is the best indication that someone will go vote. Registered voters that responded positively to a text message had a higher net ...
Sep 4, 2024 · It seems like now, more than ever, political campaigns are using mass text message operations to ask potential voters for support, money and questionnaire answers. It’s a daily occurrence...
Nov 5, 2022 · According to robocall blocking software company RoboKiller, Americans received 1.3 billion political campaign phone and text messages in October 2022. Fortunately, there's a solution for the...
- Katie Teague
- Writer II
Sep 22, 2020 · Text messages and emails from political campaigns are pouring into Americans’ phones and inboxes right now. It’s happening to political junkies, to people who gave their phone numbers...
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Sep 23, 2020 · Text messages and emails from political campaigns are pouring into Americans’ phones and inboxes right now. It’s happening to political junkies, to people who gave their phone numbers to campaigns, and even to people who try to keep their contact information off mass mailing lists.
