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Apr 30, 2024 · Last year saw nearly all streaming services hike up their rates, driving subscription prices to an all-time high with 44% of Americans seeing an increase in their streaming subscription costs. But ...
- Gary Drenik
Aug 18, 2022 · Streaming platforms outpaced broadcast and cable in July's total TV viewership. The change came as new seasons of hits on Hulu and Netflix debuted and live sports and traditional shows went on hiatus.
- Wynne Davis
Jul 20, 2023 · In a sign of streaming's rapid rise, as recently as May 2021, the shares were 26% for streaming and 39% for cable. But as of last month, YouTube alone accounted for nearly 9% of all TV usage ...
Aug 18, 2022 · Update: A point of clarification: As some in the comments have noted, Nielsen considers linear streaming services like YouTube TV to be streaming services rather than cable for the sake of its ...
- Samuel Axon
Sep 22, 2022 · As a genre, sports has been slower to migrate to streaming platforms, but audiences’ appetite for over-the-top content continues to grow. In August 2022, streaming captured 35% of total TV time, capping six consecutive months of viewership highs. Access preference is even clearer when we look at the decline in the number of TV households that ...
- William Quinn
Aug 19, 2022 · Streaming itself isn’t going anywhere — it’s the present and future of Hollywood — but the spend now, ask questions later days look to be coming to an end as these services mature and ...
Apr 6, 2022 · Nielsen’s State of Play report shows consumers now have over 817,000 unique program titles as of February 2022 vs. more than 646,000 as recently as December 2019. The increase in content also comes with an increase in consumption, as 18% of Americans are now paying for four streaming services vs. the 7% who did so in 2019.
