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Nov 16, 2020 · Almost half of videos viewed by children eight and under featured or promoted products for them to buy. Twenty-two percent of videos were considered high in consumerism because they centered around toys, involved YouTubers promoting their own merchandise, or prominently featured branded products.
When it comes to the latest trends on how people are watching YouTube videos—when, where, and even what—there are plenty of misconceptions. Here we break down the latest stats on YouTube watch behavior and bust some common myths.
- Online Video Consumption Statistics Marketers Should Know
- Video Consumption Trends by Demographic
- Navigating Video in 2024
As video continues to be integral to marketing strategies, marketers should keep the following statistics in mind: 1. The number of digital video viewers worldwide is more than 3.3 billion. 2. In 2024, 89% of consumersconfirm they want to see more videos from brands. 3. People are 52% more likelyto share video content than any other type of content...
Naturally, different demographics think about and interact with video differently. This next section looks at video consumption trends by demographic.
The video landscape is changing in favor of marketers who can adapt to new trends. Consumers prefer to learn about brands via video content and use it as a necessary tool in the information-gathering phase and even the buying phase of their buyer's journey. Video isn't going anywhere but constantly expanding, changing, and evolving to fit new consu...
- Pamela Bump
Of these videos, 22% were considered high in consumerism because they centered around toys, involved YouTubers promoting their own merchandise, or prominently featured branded products. 4. More than 1 in 4 videos (27%) that children 8 and under watched are intended for older target audiences. These included gaming videos with age-inappropriate ...
Feb 29, 2024 · In today’s digital age, the influence of social media platforms like YouTube has reached unprecedented levels, revolutionizing the way consumers interact with brands and make purchasing...
Sep 8, 2022 · YouTube was founded in 2005 by three guys, mostly refugees from PayPal. Then Google acquired the company in 2006 for $1.65 billion. They had not turned a profit yet, right? Why did Google do...
People also ask
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On YouTube, we’ve seen this play out with audiences gravitating to videos that help them confront new stressors, like sleep disruption. For example, viewership of videos related to “nature sounds” increased 25% as people looked for something to help calm them. 1 This video from Dream Sounds has been viewed over 2 million times alone since ...
