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1. www.csmonitor.com › Technology › 2014Why Apple's '1984' commercial is still talked about today

   www.csmonitor.com › Technology › 2014

   Jan 22, 2014 · Apple cuts to the tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'. The idea was that Macintosh would revolutionize computing and ...

   • Karis Hustad

     Karis Hustad interned for the innovation and business desks...

   • Apple Computer

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2. medium.com › @marketingoal › apple-1984-advertisingStory Behind Apple’s 1984: The Ad That Saved The ... - Medium

   medium.com › @marketingoal › apple-1984-advertising

   Sep 20, 2024 · It was the nighttime on January 22, 1984. Over 77 million Americans came in front of TV to watch the grand battle between Washington Redskins and Los Angeles Raiders. Suddenly for a full two ...

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     1984 Apple's Macintosh Commercial (HD)

     Feb 1, 2012

     5.5M Views

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     The Real Story Behind Apple's Famous '1984' Super Bowl Ad

     Dec 3, 2014

     645.6K Views

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     Macintosh 1984 Promotional Video - with Bill Gates!

     Oct 15, 2011

     6.8M Views

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4. bettermarketing.pub › how-apples-1984-commercialHow Apple’s “1984” Commercial Changed the World of Advertising

   bettermarketing.pub › how-apples-1984-commercial

   Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...

5. www.nytimes.com › super-bowl-apple-1984-adThe Apple ’1984’ Ad Changed the Super Bowl Forever - The New ...

   www.nytimes.com › super-bowl-apple-1984-ad

   Feb 9, 2024 · Apple. By Saul Austerlitz. Published Feb. 9, 2024 Updated Feb. 10, 2024. Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself ...

6. www.pcmag.com › news › 30-years-after-1984-a-look30 Years After '1984': A Look Back at Apple's Mac Commercials

   www.pcmag.com › news › 30-years-after-1984-a-look

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   Jan 22, 2014 · On the 30th anniversary of Apple's "1984" TV spot, we look back at three decades of Mac commercials. George Orwell probably didn't know how much we'd talk about him so many years later, but our ...

   • Author: Chandra Steele

   • Occupation: Senior Features Writer

7. www.mentalfloss.com › article › 29867How Apple's ‘1984’ Super Bowl Ad Was Almost Canceled

   www.mentalfloss.com › article › 29867

   • Cached

   Feb 9, 2024 · More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. ... “Why 1984 Won't Be Like 1984 ... (Any awards the ad won would mean more media coverage.) Apple paid ...

8. People also ask

   Why did Apple ad say 1984 won't be like '1984'?

   • The ad would promote the company’s new Macintosh personal computer. Marilynn K. Yee/The New York Times FRED GOLDBERG The original idea was actually done in 1982. We presented an ad [with] a headline, which was “Why 1984 Won’t Be Like ‘1984,’” to Steve Jobs, and he didn’t think the Apple III was worthy of that claim.

   The Apple ’1984’ Ad Changed the Super Bowl Forever - The New York Ti…

   www.nytimes.com/2024/02/09/arts/television/super-bowl-apple-1984-ad.html

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   When did Apple '1984' commercial come out?

   • The Apple “1984” Macintosh commercial debuted in January 1984 during Superbowl XVIII. It would end up changing the way they would do commercials and marketing and helped to change the Superbowl into an even bigger event. What Got Us to Apple’s “1984” Commercial? Quick, who won the Super Bowl last year? What was the score? How about three years ago?

   How Apple’s “1984” Commercial Changed the World of Advertising

   bettermarketing.pub/how-apples-1984-commercial-changed-the-world-of-advertising-3c25d57bc9a

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   Is 1984 a 'Macintosh'?

   • The '1984' Apple Super Bowl ad features a narrator briefly mentioning the word 'Macintosh' eight seconds before the end: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'". An Apple logo is shown at the conclusion.

   Apple's ‘1984’ Super Bowl Ad Was Almost Canceled - Mental Floss

   www.mentalfloss.com/article/29867/how-apples-1984-super-bowl-ad-was-almost-canceled

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   Why does 1984 won't be like 1984?

   • The tagline “Why 1984 Won't Be Like 1984 ” is a reference to George Orwell's 1949 novel 1984, which envisioned a dystopian future, controlled by a televised 'Big Brother'. Apple's '1984' Super Bowl Ad is not like Orwell's novel in this sense.

   Apple's ‘1984’ Super Bowl Ad Was Almost Canceled - Mental Floss

   www.mentalfloss.com/article/29867/how-apples-1984-super-bowl-ad-was-almost-canceled

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   Did George Orwell know about Apple's '1984 TV spot?

   • On the 30th anniversary of Apple's "1984" TV spot, we look back at three decades of Mac commercials. George Orwell probably didn't know how much we'd talk about him so many years later, but our first inkling came 30 years ago today when Apple debuted its famous"1984" TV commercial. The spot, directed by Ridley Scott, aired during Super Bowl XVIII.

   30 Years After '1984': A Look Back at Apple's Mac Commercials

   www.pcmag.com/news/30-years-after-1984-a-look-back-at-apples-mac-commercials

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   When did the 1984 Super Bowl commercial start?

   • Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up.

   How Apple’s “1984” Commercial Changed the World of Advertising

   bettermarketing.pub/how-apples-1984-commercial-changed-the-world-of-advertising-3c25d57bc9a

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9. www.cnet.com › culture › remembering-the-1984-superRemembering the '1984' Super Bowl Mac ad - CNET

   www.cnet.com › culture › remembering-the-1984-super

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   Jan 23, 2009 · And you'll see why 1984 won't be like 1984." In the entertainment industry, it was the dawn of the cinematic Super Bowl ad. For historians, it was a notable moment in Soviet-tinged pop culture.