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  1. Jan 22, 2014 · Apple cuts to the tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'. The idea was that Macintosh would revolutionize computing and ...

    • Karis Hustad

      Karis Hustad interned for the innovation and business desks...

    • Apple Computer

      We would like to show you a description here but the site...

  2. Jan 22, 2014 · On the 30th anniversary of Apple's "1984" TV spot, we look back at three decades of Mac commercials. George Orwell probably didn't know how much we'd talk about him so many years later, but our ...

    • Chandra Steele
    • Senior Features Writer
  3. Sep 20, 2024 · Clow discussed with Jobs an idea for the commercial inspired by the book 1984 by Jorge Orwell: ‘Why 1984 won’t be like 1984' Jobs loved the idea. It represented Apple’s and his rebellious ...

  4. 1984 (advertisement) " 1984 " is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was a reference to George Orwell 's noted 1949 novel ...

  5. Feb 9, 2024 · Apple. By Saul Austerlitz. Published Feb. 9, 2024 Updated Feb. 10, 2024. Four decades ago, the Super Bowl became the Super Bowl. It wasn’t because of anything that happened in the game itself ...

  6. Feb 9, 2024 · And you'll see why 1984 won't be like '1984.'" An Apple logo is shown, and then we're out—back to the game. In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering ...

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  8. Jun 25, 2019 · Even though it debuted in the Super Bowl of January 1984, the inception of the “1984” commercial goes back to the start of 1983 and this was the time where the battle from computing between Apple and IBM was really heating up. At sales conferences in early 1983, Jobs was already talking about IBM trying to monopolize the computer industry ...

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