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Atari quickly sued to block sales of Activision's products, but failed to secure a restraining order, and ultimately settled the case in 1982. While the settlement stipulated that Activision must pay royalties to Atari, this case ultimately legitimized the viability of third-party game developers.
- Atari: A Failure in Three Acts
- Early Failure: The Atari 2600 Era
- Jack Tramiel: Savior Or Villain?
- Atari’s Failings as A Computer Company
- The Third Act: Video Games Again
- Atari Today
Atari, like some of its competitors, actually failed more than once. Like a Greek tragedy, Atari failed on three different occasions, and not necessarily for the same reason each time.
Nolan Bushnell saw that he had something big with the Atari 2600, but didn’t think Atari could get there on its own. So to get more resources, he sold the company to Warner Communications, a huge media conglomerate. Initially this worked spectacularly, giving Atari the chance to sell 30 million consoles. Ultimately, the problem under Warner was tha...
Jack Tramiel is a controversial figure in Atari circles. Commodore circles tend to hold him in higher regard, but there’s no doubt Tramiel was ruthless, difficult to work for, and he wasn’t as successful at Atari as he had been at Commodore. But having Tramiel at the helm at Atari meant not having to compete with him anymore. And at the time it loo...
Atari’s 8-bit computers certainly weren’t bad, and Tramiel dusted them off, gave them a bit of a cosmetic redesign and relaunched them. It gave Atari something to sell while he waited for his team of engineers, a combination of Warner-era employees and ex-Commodore employees who followed him, to build the Atari ST, a new computer based on the Motor...
While Jack Tramiel was trying to take over the computer industry with the ST, Nintendo and Sega brought the video game market back from the dead. Atari charged back into the market with a new, smaller-sized Atari 2600 and the reintroduced 7800, which was in most ways the console the 5200 should have been, and the XE Game System, which was the conso...
Atari exists today as something of an undead brand. But it’s a shadow of its former self and has changed hands multiple times. Atari could have done some things differently, but in the end, Nintendo, Sega, and Sony were too hard to compete with in the video game market, and the IBM PC and Amiga and Mac were too hard to compete with in the computer ...
Jun 26, 2024 · What made Atari fail? The combined impact of the underperforming sales and poor quality of Pac-Man and E.T. reflected on Atari as it caused consumers to become wary of the company’s future products, leading to a slowdown in sales entering 1983.
Oct 8, 2018 · With no way to sell an absurd overstock, Atari had the cartridges buried in a Mojave desert landfill just outside of near Alamogordo, New Mexico. E.T. became a symbol of hubris in the American console industry in 1983, and the crash that followed was swift and unrelenting.
Over the years, the Atari 2600 game E.T. The Extra Terrestrial has got a pretty bad rap. It has become commonplace in videogame history to almost single-handedly blame it for the 1983 US market crash.
Mar 8, 2020 · How did this disaster happen? How much of it was the fault of the universally reviled E.T. video game adaptation? Read on to learn exactly what happened, a story of innovative game development drowned in a tidal wave of wretched third-party titles and half-baked marketing schemes.
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Feb 1, 2023 · Atari 50 makes it clear that Atari never recovered from the crash of 1983 because it completely lost the ability to make a good new game. The beating its name and reputation...
