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Mar 26, 2024 · A quick break down answering the question 'why did Atari fail?' and analysing its impact on the modern games' industry.
- Atari: A Failure in Three Acts
- Early Failure: The Atari 2600 Era
- Jack Tramiel: Savior Or Villain?
- Atari’s Failings as A Computer Company
- The Third Act: Video Games Again
- Atari Today
Atari, like some of its competitors, actually failed more than once. Like a Greek tragedy, Atari failed on three different occasions, and not necessarily for the same reason each time.
Nolan Bushnell saw that he had something big with the Atari 2600, but didn’t think Atari could get there on its own. So to get more resources, he sold the company to Warner Communications, a huge media conglomerate. Initially this worked spectacularly, giving Atari the chance to sell 30 million consoles. Ultimately, the problem under Warner was tha...
Jack Tramiel is a controversial figure in Atari circles. Commodore circles tend to hold him in higher regard, but there’s no doubt Tramiel was ruthless, difficult to work for, and he wasn’t as successful at Atari as he had been at Commodore. But having Tramiel at the helm at Atari meant not having to compete with him anymore. And at the time it loo...
Atari’s 8-bit computers certainly weren’t bad, and Tramiel dusted them off, gave them a bit of a cosmetic redesign and relaunched them. It gave Atari something to sell while he waited for his team of engineers, a combination of Warner-era employees and ex-Commodore employees who followed him, to build the Atari ST, a new computer based on the Motor...
While Jack Tramiel was trying to take over the computer industry with the ST, Nintendo and Sega brought the video game market back from the dead. Atari charged back into the market with a new, smaller-sized Atari 2600 and the reintroduced 7800, which was in most ways the console the 5200 should have been, and the XE Game System, which was the conso...
Atari exists today as something of an undead brand. But it’s a shadow of its former self and has changed hands multiple times. Atari could have done some things differently, but in the end, Nintendo, Sega, and Sony were too hard to compete with in the video game market, and the IBM PC and Amiga and Mac were too hard to compete with in the computer ...
Jun 1, 2021 · But most games developed for Atari were not Pac-Man-level quality, and that ultimately led to the platform’s demise. New research from Maryland Smith pinpoints the best strategies for today’s platforms to curate lots of high-quality content and avoid Atari’s fate.
Mar 27, 2024 · The ‘video game crash of 1983’, also known as the ‘Atari shock’, marked the rapid decline of the US video game industry, including a $500 million loss for Atari. The success of Atari in the late 70s led to dozens of copycat companies, flooding the market with consoles of varying quality.
Jan 2, 2017 · Atari was one of the pioneering video game companies. However, this legendary corporation fell from grace. Hard. Find out what happened now.
Dec 22, 2021 · Atari failed because it was managed by Warner as a non-tech company. It did not see the need to create new and innovative products but looked at its machines as an unchangeable commodity. Warner divided up the company and sold its various parts.
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Nov 22, 2021 · This resulted in a buggy, unplayable game. According to Ray Kassar, the CEO of Atari at that time, about 3.5 million of the 4 million produced were sent back to the company as unsold inventory and customer returns. Atari ended up dumping nearly 800,000 game cartridges in a New Mexico landfill.
