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Mar 26, 2024 · Atari faced its most daunting demon not in the form of competitors, but through incompetence from two of its own blockbuster games gone bust. Their failures kicked off a chain reaction where already eroding consumer confidence sunk into outright dismissal of Atari and distrust in the wider games industry.
Jun 1, 2021 · Game developers flocked to the pioneering platform, churning out new titles. But most games developed for Atari were not Pac-Man-level quality, and that ultimately led to the platform’s demise. New research from Maryland Smith pinpoints the best strategies for today’s platforms to curate lots of high-quality content and avoid Atari’s fate.
- Atari: A Failure in Three Acts
- Early Failure: The Atari 2600 Era
- Jack Tramiel: Savior Or Villain?
- Atari’s Failings as A Computer Company
- The Third Act: Video Games Again
- Atari Today
Atari, like some of its competitors, actually failed more than once. Like a Greek tragedy, Atari failed on three different occasions, and not necessarily for the same reason each time.
Nolan Bushnell saw that he had something big with the Atari 2600, but didn’t think Atari could get there on its own. So to get more resources, he sold the company to Warner Communications, a huge media conglomerate. Initially this worked spectacularly, giving Atari the chance to sell 30 million consoles. Ultimately, the problem under Warner was tha...
Jack Tramiel is a controversial figure in Atari circles. Commodore circles tend to hold him in higher regard, but there’s no doubt Tramiel was ruthless, difficult to work for, and he wasn’t as successful at Atari as he had been at Commodore. But having Tramiel at the helm at Atari meant not having to compete with him anymore. And at the time it loo...
Atari’s 8-bit computers certainly weren’t bad, and Tramiel dusted them off, gave them a bit of a cosmetic redesign and relaunched them. It gave Atari something to sell while he waited for his team of engineers, a combination of Warner-era employees and ex-Commodore employees who followed him, to build the Atari ST, a new computer based on the Motor...
While Jack Tramiel was trying to take over the computer industry with the ST, Nintendo and Sega brought the video game market back from the dead. Atari charged back into the market with a new, smaller-sized Atari 2600 and the reintroduced 7800, which was in most ways the console the 5200 should have been, and the XE Game System, which was the conso...
Atari exists today as something of an undead brand. But it’s a shadow of its former self and has changed hands multiple times. Atari could have done some things differently, but in the end, Nintendo, Sega, and Sony were too hard to compete with in the video game market, and the IBM PC and Amiga and Mac were too hard to compete with in the computer ...
Oct 8, 2018 · Head-scratchingly, Atari ordered 12 million units. While they did sell 7 million of them, millions more went unsold, as projecting to sell a copy for every single installed console–plus a few million growth!–was just nuts. A lot of bad games were being made. Atari allowed pretty much anyone to make a game for their consoles and lots of pop ...
Feb 1, 2023 · Atari 50 makes it clear that Atari never recovered from the crash of 1983 because it completely lost the ability to make a good new game. The beating its name and reputation took during the crash ...
Jun 23, 2020 · The Death of Atari: From Legend to Landfill Posted in: Blog Podcast Season 1 The Great Fail Posted on June 23, 2020 June 23, 2020 Atari kick-started the home video game console movement back in the 1970s and 80’s and paved the way for today’s gaming industry when it launched the trailblazing Atari 2600, along with several blockbuster games.
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I've read an article about the Atari Video Music where Atari founder Nolan Bushnell is interviewed. As a reason for its commercial failure he states…
