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Mar 26, 2024 · From the 1983 peak where video game industry profits hit $3.2 billion, Atari endured gut-wrenching slides as customers abandoned console gaming. By the depths of 1985, total gaming revenues crashed by a staggering 97% to just $100 million annually in Western markets – destroying pioneering publishers like Atari under piles of unsold hardware and unprofitable game development.
- Atari: A Failure in Three Acts
- Early Failure: The Atari 2600 Era
- Jack Tramiel: Savior Or Villain?
- Atari’s Failings as A Computer Company
- The Third Act: Video Games Again
- Atari Today
Atari, like some of its competitors, actually failed more than once. Like a Greek tragedy, Atari failed on three different occasions, and not necessarily for the same reason each time.
Nolan Bushnell saw that he had something big with the Atari 2600, but didn’t think Atari could get there on its own. So to get more resources, he sold the company to Warner Communications, a huge media conglomerate. Initially this worked spectacularly, giving Atari the chance to sell 30 million consoles. Ultimately, the problem under Warner was tha...
Jack Tramiel is a controversial figure in Atari circles. Commodore circles tend to hold him in higher regard, but there’s no doubt Tramiel was ruthless, difficult to work for, and he wasn’t as successful at Atari as he had been at Commodore. But having Tramiel at the helm at Atari meant not having to compete with him anymore. And at the time it loo...
Atari’s 8-bit computers certainly weren’t bad, and Tramiel dusted them off, gave them a bit of a cosmetic redesign and relaunched them. It gave Atari something to sell while he waited for his team of engineers, a combination of Warner-era employees and ex-Commodore employees who followed him, to build the Atari ST, a new computer based on the Motor...
While Jack Tramiel was trying to take over the computer industry with the ST, Nintendo and Sega brought the video game market back from the dead. Atari charged back into the market with a new, smaller-sized Atari 2600 and the reintroduced 7800, which was in most ways the console the 5200 should have been, and the XE Game System, which was the conso...
Atari exists today as something of an undead brand. But it’s a shadow of its former self and has changed hands multiple times. Atari could have done some things differently, but in the end, Nintendo, Sega, and Sony were too hard to compete with in the video game market, and the IBM PC and Amiga and Mac were too hard to compete with in the computer ...
Jun 1, 2021 · Game developers flocked to the pioneering platform, churning out new titles. But most games developed for Atari were not Pac-Man-level quality, and that ultimately led to the platform’s demise. New research from Maryland Smith pinpoints the best strategies for today’s platforms to curate lots of high-quality content and avoid Atari’s fate.
One of the E.T. cartridges that had been dug up was taken by the Smithsonian Institution for its records, calling the cartridge both representative of the burial site but also in terms of video games, how the cartridge represents "the ongoing challenge of making a good film to a video game adaptation, the decline of Atari, the end of an era for video game manufacturing, and the video game ...
Jan 2, 2017 · Atari was one of the pioneering video game companies. However, this legendary corporation fell from grace. Hard. Find out what happened now.
Mar 27, 2024 · What happened to Atari? The ‘video game crash of 1983’, also known as the ‘Atari shock’, marked the rapid decline of the US video game industry, including a $500 million loss for Atari. The success of Atari in the late 70s led to dozens of copycat companies, flooding the market with consoles of varying quality.
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Nov 22, 2021 · After that, Atari did manage to release some profitable products, namely the Atari 7800. But most of what Atari was coming up with were commercial failures destined only for the pages of gaming’s forgotten history. Attempting a Comeback. On June 15, 2021, Atari released the micro-console Atari VCS, designed to pay homage to the Atari 2600.
