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Mar 26, 2024 · The unsold run summed up gamers‘ despair – Atari took the surprise yet dissatisfying step of burying millions of leftover Pac-Man cartridges in a New Mexico landfill rather than pay for warehousing costs.
Jun 1, 2021 · Game developers flocked to the pioneering platform, churning out new titles. But most games developed for Atari were not Pac-Man-level quality, and that ultimately led to the platform’s demise. New research from Maryland Smith pinpoints the best strategies for today’s platforms to curate lots of high-quality content and avoid Atari’s fate.
- Atari: A Failure in Three Acts
- Early Failure: The Atari 2600 Era
- Jack Tramiel: Savior Or Villain?
- Atari’s Failings as A Computer Company
- The Third Act: Video Games Again
- Atari Today
Atari, like some of its competitors, actually failed more than once. Like a Greek tragedy, Atari failed on three different occasions, and not necessarily for the same reason each time.
Nolan Bushnell saw that he had something big with the Atari 2600, but didn’t think Atari could get there on its own. So to get more resources, he sold the company to Warner Communications, a huge media conglomerate. Initially this worked spectacularly, giving Atari the chance to sell 30 million consoles. Ultimately, the problem under Warner was tha...
Jack Tramiel is a controversial figure in Atari circles. Commodore circles tend to hold him in higher regard, but there’s no doubt Tramiel was ruthless, difficult to work for, and he wasn’t as successful at Atari as he had been at Commodore. But having Tramiel at the helm at Atari meant not having to compete with him anymore. And at the time it loo...
Atari’s 8-bit computers certainly weren’t bad, and Tramiel dusted them off, gave them a bit of a cosmetic redesign and relaunched them. It gave Atari something to sell while he waited for his team of engineers, a combination of Warner-era employees and ex-Commodore employees who followed him, to build the Atari ST, a new computer based on the Motor...
While Jack Tramiel was trying to take over the computer industry with the ST, Nintendo and Sega brought the video game market back from the dead. Atari charged back into the market with a new, smaller-sized Atari 2600 and the reintroduced 7800, which was in most ways the console the 5200 should have been, and the XE Game System, which was the conso...
Atari exists today as something of an undead brand. But it’s a shadow of its former self and has changed hands multiple times. Atari could have done some things differently, but in the end, Nintendo, Sega, and Sony were too hard to compete with in the video game market, and the IBM PC and Amiga and Mac were too hard to compete with in the computer ...
Nov 22, 2021 · Atari ended up dumping nearly 800,000 game cartridges in a New Mexico landfill. And then later came the infamous Video Game Crash of 1983, a large-scale recession in the video game industry that lasted till 1985.
Feb 1, 2023 · Atari 50 makes it clear that Atari never recovered from the crash of 1983 because it completely lost the ability to make a good new game. The beating its name and...
Feb 28, 2022 · Atari failed to learn from the mistakes made during the production of Pac Man. In 1982, Atari purchased the rights to make a game after the Hollywood block buster E.T .
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May 31, 2017 · The Extra-Terrestrial for the Atari 2600 was a commercial flop and a gaming disaster. Based loosely on Steven Spielberg's 1982 blockbuster of the same name, the game was a confusing mess that...
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- Geoff Brumfiel
