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  1. Sep 13, 2023 · With E.T. blazing a path in theaters, Atari paid $22 million for the privilege to turn 1982’s massive hit into a video game smash. The company’s previous efforts adapting Raiders of the Lost...

  2. Apr 14, 2014 · Atari reportedly ponied up $22 million for the rights to the brand and was so sure it would be a success that it produced 4 million cartridges. (Those cartridges cost about $4.50 to $6 apiece...

    • Mona Chalabi
  3. Apr 13, 2016 · Well, first, Atari paid a whopping $22 million for the rights to E.T. Then, confident the purchase would pay off, they printed 5 million copies of the game. Selling 1.5 million games isn't a success if you've still got 3.5 million gathering dust in a warehouse -- some of which were returned by disappointed gamers who warned their friends.

  4. May 1, 2014 · In a 2005 interview with The A.V. Club, Warshaw said that Atari waited a long time to negotiate the licensing rights for E.T. with Spielberg, and that those talks continued deep into July. The...

  5. Oct 10, 2020 · Atari spent $22 million on a property, knowing they were going to have a very short deadline. They never talked to the development people. They never even asked what was possible until after they finished negotiating the deal and signed the contract,” he says.

  6. Apr 16, 2015 · Atari had gambled big on E.T., paying a rumored $22 million for the rights, and the Christmas deadline was a hard and fast one. What Warshaw delivered met with Spielberg’s approval and was ...

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  8. Mar 11, 2021 · Roblox, which is free-to-download, has gone public for investing and is now worth over $45 billion. Here's how (and why) the game is worth so much.

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