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- Inspired by feedback from people who use our technologies and privacy experts, we rewrote our Privacy Policy to make it easier to understand and to reflect the latest products we offer.
about.fb.com/news/2022/05/metas-updated-privacy-policy/Here's What You Need to Know About Our Updated Privacy Policy ...
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Feb 26, 2021 · Facebook's Mark Zuckerberg and Apple's Tim Cook are fighting over iPhone privacy rules. At stake is the future of how iPhone user data is used by data brokers and advertisers.
Apr 27, 2021 · Apple has rolled out its long-awaited privacy update that requires apps to obtain a user's permission before tracking their data, a significant change that has drawn ire from Facebook. The App Tracking Transparency feature was included in iOS 14.5, the latest software update for the iPhone that was released on Monday.
- Catherine Thorbecke
- How Does Tracking Work?
- Does This Mean I Won't Get Ads anymore?
- Does This only Affect Facebook?
- Why Is Apple Doing This Now?
- What Does This Mean For The Future of Facebook?
- What If I Have An Android Phone?
At the centre of tracking for iPhones is an acronym: IDFA (Identifier for Advertisers). Introduced in 2012, the IDFA is a number assigned by Apple to a user's device,for example: EA7583CD-A667-48BC-B806-42ECB2B48606. Think of it like an ID. When you click on an ad or download an app, the IDFA allows the advertiser to be notified that you (or someon...
No. You'll still get just as many ads on Facebook or other platforms, but they'll be less targeted than before. How much less? According to Facebook, the difference will be obvious enough that it's warned of a 50 per cent drop in revenue in its Audience Network advertising business, which provides in-app advertisements targeted to users based on Fa...
No. This affects any app using your data for advertising purposes or selling it to advertisers. Facebook is simply the company that will be most affected. If 80 per cent of users opt out of tracking, Facebook may lose 7 per cent of it revenue, according to some estimates. That's about $US2 billion per economic quarter. Apple has also singled out Fa...
According to Apple, it's all about privacy. It sees privacy and safety as big issues for consumers and is trying to distance itself from Facebook, which has been hit by a series of privacy scandals, from Cambridge Analytica and "election hacking" to the recent revelation that 500 million users had their data stolen. In a speech given a few weeks af...
The anti-tracking feature isn't a mortal blow to Facebook, but it shows where it's vulnerable. If companies such as Apple or Google decide to turn off the flow of data that fuels its core advertising business, Facebook can't do much about that. "It'll be interesting to see whether Android [owned by Google] replies in kind," Dr Angus said. "Consumer...
The iOS update obviously won't affect you, though expect similar changes soon. Google is reportedly mulling over whether to introduce a similar anti-tracking feature, though given advertising makes up most of the company's $US181 billion revenue, it's in danger of shooting itself in the foot. Google has already taken steps to phase out third-party ...
- James Purtill
Apr 27, 2021 · Apple launched its new App Tracking Transparency feature in iOS 14.5, giving users more control over how developers can track them across apps. But not everyone is happy about it — with...
- Chaim Gartenberg
May 26, 2022 · We’ve rewritten and re-designed our Privacy Policy to make it easier to understand and clearer about how we use your information. Our Terms of Service is being updated to better explain what is expected from us and those who use our platforms.
Feb 1, 2021 · Apple’s tracking-optional mobile operating system update is coming to iPhones this spring, and the new privacy-preserving features will give users the ability to opt out of being followed...
Feb 14, 2022 · Facebook says Apple’s privacy changes will cost it $10 billion next year. Can it figure out a solution?
