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- Meta says the changes are designed to make it easier to understand how customers' information is used. The company has previously been criticised by regulators and campaigners over its use of customers' data. WhatsApp and some other products are not covered by the update.
www.bbc.co.uk/news/technology-61574207
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Here's the key changes we’ve made to the Privacy Policy and Terms of Service: Information we collect: We provide more examples of the types of information Meta collects, including how and why we collect and process information from people who don’t have Facebook or Instagram accounts.
- How Does Tracking Work?
- Does This Mean I Won't Get Ads anymore?
- Does This only Affect Facebook?
- Why Is Apple Doing This Now?
- What Does This Mean For The Future of Facebook?
- What If I Have An Android Phone?
At the centre of tracking for iPhones is an acronym: IDFA (Identifier for Advertisers). Introduced in 2012, the IDFA is a number assigned by Apple to a user's device,for example: EA7583CD-A667-48BC-B806-42ECB2B48606. Think of it like an ID. When you click on an ad or download an app, the IDFA allows the advertiser to be notified that you (or someon...
No. You'll still get just as many ads on Facebook or other platforms, but they'll be less targeted than before. How much less? According to Facebook, the difference will be obvious enough that it's warned of a 50 per cent drop in revenue in its Audience Network advertising business, which provides in-app advertisements targeted to users based on Fa...
No. This affects any app using your data for advertising purposes or selling it to advertisers. Facebook is simply the company that will be most affected. If 80 per cent of users opt out of tracking, Facebook may lose 7 per cent of it revenue, according to some estimates. That's about $US2 billion per economic quarter. Apple has also singled out Fa...
According to Apple, it's all about privacy. It sees privacy and safety as big issues for consumers and is trying to distance itself from Facebook, which has been hit by a series of privacy scandals, from Cambridge Analytica and "election hacking" to the recent revelation that 500 million users had their data stolen. In a speech given a few weeks af...
The anti-tracking feature isn't a mortal blow to Facebook, but it shows where it's vulnerable. If companies such as Apple or Google decide to turn off the flow of data that fuels its core advertising business, Facebook can't do much about that. "It'll be interesting to see whether Android [owned by Google] replies in kind," Dr Angus said. "Consumer...
The iOS update obviously won't affect you, though expect similar changes soon. Google is reportedly mulling over whether to introduce a similar anti-tracking feature, though given advertising makes up most of the company's $US181 billion revenue, it's in danger of shooting itself in the foot. Google has already taken steps to phase out third-party ...
- James Purtill
Jan 8, 2024 · The update is certainly a sensible sop to regulators that privacy controls are being deployed, but on the other hand it provides an opportunity for Facebook to solicit user permission for a...
Apr 19, 2021 · Transparency About Our Privacy Efforts. Being accountable also means being transparent, which is why we’re sharing a more comprehensive look at the changes we’re making to our privacy approach. Our new Privacy Progress Update dives deeper into how we’ve designed our privacy program to scale and evolve over time.
May 27, 2022 · The new policy applies to Facebook, Instagram, Messenger, and other Meta products, but not WhatsApp, Workplace, Messenger Kids, or Quest devices used without a Facebook account (those have...
- Richard Lawler
Apr 27, 2021 · Apple has rolled out its long-awaited privacy update that requires apps to obtain a user's permission before tracking their data, a significant change that has drawn ire from Facebook.
May 26, 2022 · 26 May 2022. Getty Images. Millions of users of Meta products, including Facebook and Instagram, are to receive notifications of the firm's updated privacy policies. Meta says the changes are...
