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  1. Why the Split? Over the past several years, Kellogg’s ® has been on a journey to transform its portfolio, enhancing performance and increasing value for all its stakeholders. The announcement to spin off the North American cereal business was the next step in that transformation. The spin-off will better position both businesses to unlock ...

  2. Oct 2, 2023 · Kellogg officially split into two distinct, publicly traded companies, and shares of both tumbled on Monday in their first trading session since the separation. Kellanova (K), which kept the old ...

    • Bill Mccoll
  3. 6 days ago · Also in the ’30s, Kellogg’s essentially introduced voluntary nutrition labeling when it began including product information and recipes on its cereal packaging. During World War II in the 1940s, Kellogg’s factory shifted production to support the war, producing more than 43 million packages of combat rations for U.S. armed forces.

  4. Our Story & Timeline. W.K. Kellogg founded our company in February 1906, 118 years ago. Our company’s esteemed founder was an early conservationist, a leading philanthropist, and the original wellbeing visionary. Motivated by a passion for people, quality and innovation, he discovered toasted flakes cereal and shaped an entire industry.

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  5. Although they explain it with lots of corporate-speak, the truth is that sales have been stagnant and the break-up will allow the core company to separate itself from poorer performing business lines and to focus on the growth oriented global snack food category. In June, 2022 Kellogg Co. announced plans to split into three independent companies.

  6. Oct 2, 2023 · Kellogg initially announced in June 2022 that it would be splitting into three companies focused on cereal, snacks and plant-based foods, respectively. In February, Kellogg indicated there would ...

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  8. Mar 15, 2023 · The "Kellogg's" branding will remain on all product packages of both companies globally, despite these new names. In order to reach a decision on the new names, Kellogg says it turned to its ...

    • 8 min
    • Brooke DiPalma