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Jun 26, 2020 · Microsoft said Friday it is permanently closing its physical stores around the world. In Canada, seven locations in British Columbia, Alberta and Ontario will be closed. Like other retailers, the ...
Jun 26, 2020 · Microsoft will be permanently closing their physical retail stores worldwide, including all seven Microsoft Store locations in Canada. In a press release issued June 26, the tech giant attributed the closures to a shift in strategy, as Microsoft will focus on retail through their digital channels and continue to sell products at third-party retailers like Best Buy and Staples.
- Simon Hung
- All Stores Closing, Four to Be Reimagined as 'Experience Centers'
- Digital Sales Will Be Embraced, Expanded
- Sales Have Grown Online, Says Microsoft Corporate VP David Porter
- No Layoffs Will Be Carried Out
- Here's What Porter Said About The Retail Associates
- Store Closures Were Planned Before The Pandemic
A few hours ago, Microsoft shared a blog post announcing the decision to give up on physical retail. The company said it will shutter all 83 of its outlets globally, except four locations in the US, the UK, and Australia, which will be reimagined as 'experience centers'. These centers will showcase Microsoft technologies, including Xbox, Windows, a...
With this move, the Redmond giant plans to shift completely to an online-only sales model. The company says it reached more than 1.2 billion people every month in 190 markets through its digital storefronts on Microsoft.com, and stores in Xbox and Windows. However, it did not say how it plans to double down on digital retail, moving forward.
"Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location. We're grateful to our Microsoft Store customers and we look forward to continuing to serve them online."
Despite the bold shift from physical to online-only retail, Microsoft will not be laying off any store associates, the company has confirmed to The Verge. The company says its retail team will "continue to serve customers from Microsoft corporate facilities and remotely providing sales, training, and support on remote working and learning software ...
"We deliberately built teams with unique backgrounds and skills that could serve customers from anywhere," Porter added. "Speaking over 120 languages, their diversity reflects the many communities we serve. Our commitment to growing and developing careers from this talent pool is stronger than ever."
The decision from the company comes after its stores closed due to the novel coronavirus pandemic in March and remained shut even as giants like Apple began re-opening. According toThe Verge's sources, the company had already planned to shut down physical retail stores, but the plan was for the next year, which has been expedited in light of the wh...
- shubham.sharma@newsbytesapp.com
Jun 26, 2020 · Microsoft has operated physical retail stores for about a decade. At its peak, the company had 116 locations around the world, including 106 in the United States. Microsoft says that there will be ...
- Matt Binder
- matt@mashable.com
Jun 26, 2020 · First opening in 2009, Microsoft's retail stores were once seen as a rival to Apple Stores and offered a modern showcase for Windows and Xbox devices, as well as a way for people to get in-person ...
Microsoft gives gamers the first look at the new Xbox Series X; Microsoft reveals next-generation lineup of Surface devices; Apple stores across Western Canada reopen this week; According to the update, former physical location team members will be adapting to offer online services like 1on1 technical support, and more.
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Jun 26, 2020 · Microsoft said Friday it is permanently closing nearly all of its physical stores around the world. Like other retailers, the software and computing giant had to temporarily close all of its ...
