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Netflix formally entered Nigeria’s film industry in 2020, four years after marking its presence in Sub-Saharan Africa. A closer look reveals strategic nuances in the streaming giant’s approach. Netflix’s socio-economic impact report discloses a substantial investment of $175 million in sub-Saharan Africa between 2016 and 2022.
- Difficult Questions
- Weak Internet
- Foreign Investments
These are not easy questions to answer. Nollywood’s economy and modes of production are unlike those of most other film industries. Over the past 20 years Nigerian films have circulated mostly on videotapes and Video Compact Discs (VCDs). This distribution system made the industry widely popular across Africa and its diaspora. But it prevented Noll...
Internet connection in Nigeria is still too weak and expensive to guarantee easy access to streaming platforms. As a result, Nollywood content distributed by iROKO.tv and Netflix circulates mostly in the diaspora. Netflix is aware of this problem and is investingin infrastructures to secure a better connection for its Nigerian audiences. But larger...
It remains to be seen how good these developments will be for Nollywood producers. Until now, foreign investments in Nollywood have mostly translated into “more of the same” content. Working conditions for crews and actors have remained the same – basically, low budgets and quick shooting schedules. In fact, big investors seem to be mainly interest...
- Alessandro Jedlowski
Oct 22, 2023 · Is Nigeria’s First Runaway Netflix Hit. A Nollywood thriller shot for $1 million has topped Netflix charts as far away as South Korea, showing streamers the potential of African cinema. Still ...
Mar 2, 2020 · CNN’s Eleni Giokos takes a look at how growing international interest in Nigeria’s film industry is slowly reshaping the entertainment world.
- 5 min
Apr 13, 2021 · According to film scholar, Moradewun Adejunmobi, the Nigerian film industry was, until recently, "aware of" global trends while remaining "detached" from "global cultural production." 2 This detachment, a result in part of the lack of dependence on transnational funding, is gradually fading as Nollywood has in the last decade participated in an increasing flow of circulation through global ...
Feb 27, 2020 · Netflix has taken its ambition to deepen African content to the next level by opening an office in Nigeria, known as the third biggest movie industry in the world, and Africa’s biggest movie market. This decision according to company sources is an indication of how well the news that the global online streaming-on-demand media provider and producer is finally ready to bet on Nollywood.
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Aug 13, 2021 · Netflix’s global active subscriber base of 208 million members is a dream for filmmakers in search of a ready-made audience. The streaming giant has been licensing Nollywood content since 2015 ...
