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Oct 22, 2023 · Netflix didn’t respond to a request for comment. Two of Effiong’s previous films—Up North and The Set Up—were licensed by Netflix.He began making The Black Book in 2021. The film stars ...
Netflix formally entered Nigeria’s film industry in 2020, four years after marking its presence in Sub-Saharan Africa. A closer look reveals strategic nuances in the streaming giant’s approach. Netflix’s socio-economic impact report discloses a substantial investment of $175 million in sub-Saharan Africa between 2016 and 2022.
- Difficult Questions
- Weak Internet
- Foreign Investments
These are not easy questions to answer. Nollywood’s economy and modes of production are unlike those of most other film industries. Over the past 20 years Nigerian films have circulated mostly on videotapes and Video Compact Discs (VCDs). This distribution system made the industry widely popular across Africa and its diaspora. But it prevented Noll...
Internet connection in Nigeria is still too weak and expensive to guarantee easy access to streaming platforms. As a result, Nollywood content distributed by iROKO.tv and Netflix circulates mostly in the diaspora. Netflix is aware of this problem and is investingin infrastructures to secure a better connection for its Nigerian audiences. But larger...
It remains to be seen how good these developments will be for Nollywood producers. Until now, foreign investments in Nollywood have mostly translated into “more of the same” content. Working conditions for crews and actors have remained the same – basically, low budgets and quick shooting schedules. In fact, big investors seem to be mainly interest...
- Alessandro Jedlowski
Apr 13, 2021 · According to film scholar, Moradewun Adejunmobi, the Nigerian film industry was, until recently, "aware of" global trends while remaining "detached" from "global cultural production." 2 This detachment, a result in part of the lack of dependence on transnational funding, is gradually fading as Nollywood has in the last decade participated in an increasing flow of circulation through global ...
This was a time in which, as Ema Edosio clearly pointed out, “the presence of these platforms [including Netflix] opened Nigerian films to a wider audience” and created new avenues for distribution beyond Nigeria.23 The three films mentioned above, for instance, did not find a distributor in Nigeria and did not circulate in local theater halls, but Netflix gave them the opportunity to ...
- Alessandro Jedlowski
Apr 20, 2023 · The Nigerian Nollywood industry getting a new facelift With a projected annual growth rate of 8.6% and a compound annual growth rate (CAGR) of 19.3% from 2018–2023, according to PwC Global Entertainment and Media Outlook for 2020–2024, Nigeria’s media and entertainment industry has the potential to become the nation’s largest export.
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Feb 27, 2020 · Netflix has taken its ambition to deepen African content to the next level by opening an office in Nigeria, known as the third biggest movie industry in the world, and Africa’s biggest movie market. This decision according to company sources is an indication of how well the news that the global online streaming-on-demand media provider and producer is finally ready to bet on Nollywood.
