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Jul 4, 2024 · The original Barbie logo is a pink wordmark in a handwritten style font. The logo was designed by Ruth Handler, co-founder of Mattel and original designer of the Barbie doll. • Why is Barbie’s logo pink? Pink is culturally associated in the West with femininity and female sexuality.
Aug 5, 2023 · Ruth Handler was the ambitious career woman who created Barbie and changed America's toy industry. But a tax fraud scandal ultimately saw her forced out of the company she co-founded, Mattel.
- A Succession of Trials and Tribulations
- Poker and Strategic Breakthroughs
- Speaking Directly to Children
The first part of Ruth Handler’s life is a succession of challenges. Born Ruth Moskowicz in Denver, Colorado, in 1916, she and her family were Polish Jews who had earlier immigrated to the United States. The youngest of 10 children, she could not attend university and initially found work as a secretary. She married Elliot Handler in 1938 and toget...
One of Ruth Handler’s rare qualities was her visionary ability to anticipate. She was able to analyze subtle signals in the marketplace, identify potential innovations, and develop strategic breakthroughs. For example, Mattel was looking for an original way to promote one of its first toys, a plastic machine gun. While toys has previously been mark...
When the Barbie doll was presented at the New York International Toy Fair in 1959, all the big buyers, including the major American store brands were unimpressed and refused to buy any. While many entrepreneurs would have given up, Ruth Handler decided to sell her doll directly to consumers. A major publicity campaign was launched, which resulted i...
- Bertrand Venard
Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American business magnate and inventor. She is best known for inventing the Barbie doll in 1959, [ 2 ] and being co-founder of toy manufacturer Mattel with her husband Elliot , as well as serving as the company's first president from 1945 to 1975.
Jul 21, 2023 · In the Barbie movie, the Ruth Handler role is a spiritual one. She shows up in a retro kitchen randomly tucked away in Mattel headquarters to comfort Barbie during a moment of existential crisis ...
- Eliana Dockterman
Jul 21, 2023 · Handler died in 2002, but her ghost has been renting out an office on the 17th floor of the Mattel building ever since, as the company’s CEO (Will Ferrell) explains. Ruth is warm and wise, with ...
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Aug 2, 2024 · Fast Facts: Ruth Handler. Known For: Handler founded the toy company Mattel with her husband and invented the Barbie doll. Born: November 4, 1916 in Denver, Colorado. Parents: Jacob and Ida Mosko. Died: April 27, 2002 in Los Angeles, California. Spouse: Elliot Handler (m. 1938-2002)
