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Apr 28, 2021 · A new digitally focused ad campaign is also launching called “I See a Taco,” which marks the first time Taco Bell restaurants across 32 countries will participate in an unified marketing campaign.
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Apr 24, 2024 · Taco Bell Canada senior marketing manager Devon Lawrence tells strategy. Courage executive creative director Raul Garcia, whose company is the agency partner on the campaign, says this perception of Taco Bell was prevalent when he worked for the company in the 1990s. “Even back then, late nights were insane.
Oct 5, 2024 · The “Think Outside the Bun” campaign didn’t just appear out of thin air – it was the result of careful planning and creative brainstorming. In the early 2000s, Taco Bell was facing a crisis of identity. Despite being a major player in the fast-food industry, it was often lumped together with burger joints, losing its unique Mexican ...
Oct 3, 2024 · From the beginning, Taco Bell framed the campaign in the language of social justice: it positioned itself as an intrepid purveyor of justice, intent on wresting valuable intellectual property from ...
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Taco Bell entered India in 2010 and, along with Burman Hospitality Private Limited (BHPL) as its Master Franchise Partner, has 76 restaurants to date across. The brand's ambition is where the brand announced its collaboration with BHPL is committed to opening 600 restaurants in the country by 2029. Currently, the brand is present in 11 key cities, ...
The brand's objective behind this new launch is to provide a satisfying yet unapologetic experience for its fans with every bite of the product.
The campaign brief was to create intrigue and entice fans to try two new delightful offerings for its consumers with the launch of Grilled Cheese Burrito, Grilled Cheese Quesadilla and the Ultimate Cheese Taco. These latest innovations offer consumers an opportunity to feel the real cheese experience they deserve.
BBH, in collaboration with Taco Bell, developed the #LiveForTheCheese campaign to highlight the cheesy goodness in an entertaining and engaging manner - here to satisfy all your cheese cravings.
The campaign started with a four-episode series - Rise of the Chombies (Cheese Zombies) that follows leading comedian and artist, Rohan Joshi, who is inspired to make a movie and release it on social media. To make his movie on Instagram, we helped Rohan develop the Cheese Zombie Filter - a hyper-realistic Cheese Zombie filter that can be downloade...
With a cumulative viewership of over 4.8 million across all social channels, all organic, Rise of the Chombies has been well received by its target audience. The Chombies filter saw 57K+ impressions featuring celebrities like Nupur Sanon, Sakshi Shivdasani, and Kriti Vij along with Taco Bell superfans. Some mind-boggling stats - Total Reach: 65 MN ...
Commenting on the success of the campaign, Tushar Mehta, Assistant Vice President – Marketing, Burman Hospitality Private Limited, Taco Bell's exclusive franchise partner in India, said, "The creative concept of Cheese Zombies for the #LiveForTheCheese campaign not only strikes the right chord with our Gen Z audience but also spotlights 'cheese' as...
Oct 28, 2014 · Oct. 28, 2014 | by Alicia Kelso — Editor, QSRWeb.com. Taco Bell’s vast social media network has been blacked out in order for the brand to shift the narrative entirely to its new mobile app, which officially launched today. The company has been testing the new app for about two years and the platform seems to be even more robust than ...
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Now the company is applying this approach to the rest of the world. Especially on Tuesdays. Tresvant, 53, joined Taco Bell as chief brand officer in 2021 after 16 years at Nike—most recently as ...
