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They chose the name, "RadioShack," which was a term for the small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as "ham" radio operators.
William Halligan, one of Deutschmann's first employees and later the founder of Hallicrafters, suggested the name, “Radio Shack”. They chose the name, "Radio Shack," which was a term for the room that housed a ship's radio equipment.
They chose the name "Radio Shack", which was the term for a small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as hams (amateur radio operators).
Radio Shack started in 1921 in Boston, Massachusetts by brothers Theodore and Milton Deutschmann. They wanted to provide equipment for the cutting-edge field of amateur, or ham, radio.
As the cell phone market boomed, RadioShack concentrated on selling not only the actual cell phone but also service plans and accessories — even negotiating deals with cell phone carriers to receive percentages of customers' monthly fees.
They chose the name, "Radio Shack", which was a term for the small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as "ham" radio operators.
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Why did The Deutschmanns name a Radio Shack?
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Radio Shack company started in 1921 by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the field of amateur, or ham radio. The brothers opened a one-store retail and mail-order operation in downtown Boston at 46 Brattle Street.
