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The company was started as Radio Shack in 1921 by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the new field of amateur radio (also known as ham radio). The brothers opened a one-store retail and mail-order operation in the heart of downtown Boston at 46 Brattle Street.
William Halligan, one of Deutschmann's first employees and later the founder of Hallicrafters, suggested the name, “Radio Shack”. They chose the name, "Radio Shack," which was a term for the room that housed a ship's radio equipment.
Two years later and half a continent away, two brothers, Theodore and Milton Deutschmann, opened a one-store retail and mail-order operation in the heart of downtown Boston. They chose the name, "RadioShack," which was a term for the small, wooden structure that housed a ship's radio equipment.
From the “Radio Shack” to RadioShack. The newly formed Radio Shack Corporation under the ownership of the Deutschmann brothers opened the doors of the first Radio Shack store, located in a basement space on Brattle Street in downtown Boston, on January 1, 1936.
For years, RadioShack's newspaper ads and flyers were not only frequent but also flamboyant. Bold type and huge letters proclaimed a never-ending series of 'super sales.'. The third arm of Charles Tandy's strategy was, in the words of one company official, to 'institutionalize entrepreneurship.'.
Radio Shack started in 1921 in Boston, Massachusetts by brothers Theodore and Milton Deutschmann. They wanted to provide equipment for the cutting-edge field of amateur, or ham, radio.
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They chose the name, "Radio Shack", which was a term for the small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as "ham" radio operators.
