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In 1938, the Deutschmanns retained the services of a catalog expert to publish Radio Shack’s first catalog. This catalog was intended to attract a mail-order business and an industrial business (sales to schools, laboratories, and industry).
Radio Shack company started in 1921 by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the field of amateur, or ham radio. The brothers opened a one-store retail and mail-order operation in downtown Boston at 46 Brattle Street.
Two years later and half a continent away, two brothers, Theodore and Milton Deutschmann, opened a one-store retail and mail-order operation in the heart of downtown Boston. They chose the name, "RadioShack," which was a term for the small, wooden structure that housed a ship's radio equipment.
The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as hams (amateur radio operators). The idea for the name came from an employee, Bill Halligan, [ citation needed ] who went on to form the Hallicrafters company.
Theodore and Milton Deutschmann opened a one-store retail and mail-order operation in the heart of downtown Boston. They chose the name, "Radio Shack", which was a term for the small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers ...
Radio Shack started in 1921 in Boston, Massachusetts by brothers Theodore and Milton Deutschmann. They wanted to provide equipment for the cutting-edge field of amateur, or ham, radio.
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In 1985 the company entered the name brand retail market with the acquisitions of Scott-McDuff and Video Concepts, two electronic equipment chain stores. The 290 stores organized under the Tandy Brand Name Retail Group did not follow the RadioShack policy of selling exclusively private label brands.
