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Oct 29, 2024 · Canadians spend a lot of time watching TV with the average Canadian aged 18 or over spending 20.6 hours watching TV each week. Despite the growth of on-demand streaming services, most of the viewing hours, 17.7 hours in total, are still spent watching live TV.
- On average, Canadians watch approximately 20 hours of TV per week. However, the hours spent watching TV vary between different age groups, with old...
- Yes, Canadians still watch traditional TV but they are also increasingly accessing TV by other means. Older Canadians are more likely to watch trad...
- TV still reaches over 90% of Canadians every week, so advertising on TV can still be worth the money. However, this also depends on the target audi...
- Your earnings depend on your role and experience, but the average yearly salary is approximately $77,000. However, anyone wishing to enter the TV i...
Mar 11, 2021 · People watch more video content than ever — the average American dedicates nearly six hours of their day to the activity according to Marketing Charts' 2020 data. The shift is simply how...
Jan 29, 2024 · TV advertisers are turning their focus to 2024 planning with cautious optimism. Despite headwinds, there’s plenty of reason for confidence among advertisers going into the new year, with most Americans expecting the economy to trend upward over the next 12 months.
Oct 23, 2023 · “Advertising’s share of TV consumption (streaming and linear TV combined) would fall from 13.1 percent of time spent with TV in 2023 to 10.6 percent by 2027,” the expert’s report predicts.
- Reach
- CPM
- Web Traffic Data
- Web Conversions
- Spend
- Airings
- Local Versus National Impressions
- In-Home Versus Out-Of-Home
Reach is one of the most basic TV advertising metrics, which measures the number of people who have the opportunity to see an ad during a specific time. Stated differently, reach measures program viewership then extrapolates that reach to all ads that aired during that program. While traditional measurement solutions use program reach as a proxy to...
CPM is defined as the cost per 1,000 impressions. For the 2019-2020 television season, the average CPM for an ad shown on a broadcast network was $36.19, while the average CPM for ads displayed on cable networks was $19.45. To calculate your CPM, you must know the total cost of the ad and the total number of impressions delivered. You can also use ...
If you mentioned your brand’s website in a recent TV advertisement, one way to determine if the ad was effective is to use web analyticsto determine how many users have visited your site since the ad aired, what pages they viewed and how much time they spent viewing your content. This is commonly known as spike analysis. If you notice a big bump in...
Web conversions from TV advertising are a powerful and effective way to measure the success of a television campaign. With modern measurement providers, such as iSpot.tv’s TV Attribution product, advertisers are able to directly tie TV ad impressions to web visits, giving them a more accurate understanding of the business impact of their television...
Spend speaks to the total cost of the impressions you actually made, and it can be measured and characterized in multiple ways. For example, on iSpot’s Top Spenderspage, the metric used is estimated national TV ad spend. These figures are obtained by multiplying the total impressions by the cost per 1,000 viewers (CPM) divided by 1000 (e.g. the cos...
A fairly self-explanatory metric, airings for TV ad refers to how many times it was actually broadcast. Airings tend to be better for providing context than for drawing conclusions directly, as they can be compared to other metrics (i.e. reach or impressions) to get a sense for how many times an ad needed to air in order to make the impact that it ...
This metric refers to a geographic comparison of viewer locations. Whether the impressions made by your ad are likely to be local or national can be of huge importance, depending on your target audience. National advertisements are also costlier than local ones, so there’s a question of cost-effectiveness here, too.
A comparison of in-home versus out-of-home viewership tells you the environment in which people are more frequently viewing your ad — either in their own homes, or out at bars or restaurants, for example. For ads broadcast on marquee sports matchups, there’s a high chance that many of your viewers are out-of-home at the time they are watching.
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Jun 27, 2024 · While audiences are exposed to advertising messages daily, airtime during top-rated TV shows, sports events, and awards ceremonies are particularly popular among U.S. marketers.
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Sep 17, 2021 · Viewers spread their consumption of premium video content across multiple networks and devices, and at different times of day. In fact, nearly 70% of live viewing occurred outside of primetime...
