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Jul 24, 2023 · Incorporating SMS into your business communication strategy can be a powerful way to engage with your Filipino audience. Leveraging SMS boosts your business’s mobile app adoption. 73% of Filipinos used SMS compared to 33% who opted for instant messaging (IM) In the Philippines, SMS remains the communication method of choice for almost three ...
Aug 20, 2022 · MANILA, Philippines — Filipino consumers now reach out to businesses through messaging applications more frequently compared to the pre-pandemic period, a study conducted by Meta and the US ...
- Janvic Mateo
Nov 25, 2022 · Montenegro said that Filipinos may find it challenging to abandon SMS altogether and transition to free text apps like Viber in the absence of reliable internet services nationwide.
- SMS Still Captures Hearts Today
- 5 Reasons Why SMS Helps Improve App Adoption
- How to Boost Mobile App Adoption with The Help of Texting
Despite the growing popularity of mobile phones, social media apps, and messaging software in the country, mobile text messages still occupy a special place in the hearts of the Filipino people. Withover 149 million mobile subscriptionsin the country, sending SMS to your Filipino audience could be the key to increasing your business’ mobile app ado...
High open and read rates
90% of SMS text messages are read within the three first minutes— that’s a stark difference from the 20% open rate of email marketing, which shows the leading impact of SMS. Unlike emails, an incoming text message goes directly through the messages app. You can rest easy knowing that your Pinoy audience will immediately see your message.
Direct, immediate, and reliable
An SMS text message ensures that your users stay posted on anything important even without a stable internet connection. If mobile apps rely too much on online messaging alone, there’s no guarantee that their users will receive or see their messages immediately. But through the help of SMS, users of the mobile applications stay updated and informed even in settings with poor internet connectivity, so long as there is mobile coverage available.
Reaches a wider demographic
Filipinos are already used to texting, making it much easier to reach a wider audience, regardless of how tech-savvy they are. Most users can easily buy a SIM card in their local store to make phone calls or send SMS text messages to another mobile number. Text messages can help marketers expand the mobile app’s reach to a wider demographic without having to worry much about user experience. You can use SMS to build your application’s reputation as a user-friendly platform, even for those who...
Spread the word
Awareness is a crucial element in boosting a campaign's ROIs. If the Pinoy community remains unaware of the existence of your application, it’ll be difficult to convince them to download it in the first place. Use SMS to highlight the value that your mobile software offers. You can talk about the problems that your app aims to solve or you can offer them app-inclusive promotions or discounts. Because Filipinos aren’t always necessarily connected to the internet, text messages offer a powerful...
Ensure an easy onboarding experience
Astudy on the acceptance and use of technologyrevealed that effort expectancy greatly affects user behaviour. This means that the harder it is for a person to use a mobile application determines whether they’ll continue to use the said system in the future. You can make the process of downloading your new app easier by providing a link to it in your text messages! By doing so, your users no longer have to go through other platforms like App Store or Google Store to look for your software. Add...
Share guides and send invitations for demos
In addition to improving effort expectancy, businesses can also utilise text messages to share how-to guides or invite users for a short demo. For example, if your support team has developed short guides or a set of troubleshooting tips for the software, they can promote this via SMS. Should users find themselves having difficulty understanding the guide you’ve provided, you can also invite them for a short demo of the mobile application. You can include an SMS code that they can use if they...
May 16, 2019 · Here are some tips that will help you to use SMS to engage their Filipino customers. Enhancing customer service using SMS SMS messages enable companies to offer personalised customer services and ...
Jan 30, 2022 · There are many reasons why businesses in the Philippines should choose SMS marketing. Here are the top six reasons why: 1. SMS consistently has higher open and response rates versus email. According to surveys, SMS instills a sense of urgency to its users. This is why people tend to open a text message right away.
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Sep 25, 2023 · WhatsApp is the most popular chat app in the Philippines, with more than 180 million downloads. It’s available on multiple platforms and syncs seamlessly across devices for simplified data backup and restoration. Its user-friendly interface, reliability, and emphasis on privacy make it suitable for personal and professional communication.
