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      • According to cognitive scientist Samantha Deffler, mixing up names is “a normal cognitive glitch,” and actually has nothing to do with having a bad memory or aging. Instead, Deffler says that our brain organizes names into special folders, and the names we scramble are likely to belong to the same category (i.e. friends, family, colleagues, etc).
      enterprise.press/stories/2017/02/03/the-cognitive-science-behind-why-we-scramble-names/
  1. Jan 16, 2017 · A lot of people mix up children's names or friends' names, but Deffler is a cognitive scientist at Rollins College, in Winter Park, Fla., and she wanted to find out why it happens.

  2. Jan 31, 2024 · Early psychologists like Sigmund Freud theorized that name mix-ups could be subconscious slips, revealing hidden thoughts or feelings. By the mid-20th century, the focus shifted from...

  3. Jul 31, 2024 · Though it occurs nearly instantaneously, recalling a name is a multistep endeavor. A memory cue—perhaps a child’s backpack left on the couch—triggers a search for the child’s name. The memory system offers up multiple potential responses, then rejects all but the correct answer.

  4. Jan 17, 2017 · Why do we sometimes call people by the wrong names? Luckily, science has an answer — it's largely to do with how your brain keeps itself organized.

  5. Sep 15, 2024 · Explore the cognitive mechanisms, types, and factors behind naming errors. Learn strategies to improve name recall and understand the cultural impact of mix-ups.

  6. People in the same relationship category can end up being called by each other's names— a kind of filing error, not a cognitive disorder. In an especially tight category, like family members, scrambling names is probably more common.

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  8. In addition to misnaming occurring based on relationship categories, researchers also found that phonetic similarities play a role in getting names mixed up. For example, names that begin or end with similar sounds (e.g. Michael and Mitchell) are more likely to be mixed up with one another.

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