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Jun 14, 2021 · So, why do people visit YouTube? Let's dive into the three most popular motives. 1. To watch videos that entertain me. When we asked consumers why they visited the world's second-largest platform, a whopping 65% of them said they did so for pure entertainment.
- Customer Stories
This is why having a good relationship with the customer is...
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A recent Wyzowl study revealed that 69% of consumers prefer...
- Customer Stories
- YouTube Data and Channel Statistics
- YouTube Usage Statistics
- YouTube Audience and Demographics Statistics
- YouTube Advertising Statistics
- YouTube Video and Marketing Statistics
- YouTube Influencer Statistics
- Turning These YouTube Stats Into Action
Before getting into general YouTube stats, let’s get personal. If you currently manage a presence on the platform, you can check your channel statistics using YouTube analytics. (Also, if you don’t have a brand account on YouTube, now’s a great time to create a channel.) Access the YouTube analytics tool by going to studio.youtube.com or by clickin...
Understanding how people use YouTube will help you assess whether it’s a worthy investment. Things like how many people use the platform and how much time they spend can give you an idea of its standing among social media users.
Looking into YouTube stats on audience and demographics can help you understand who is using the platform. This gives you an idea whether the platform is ideal for reaching your target audience.
If you’re planning to run YouTube ads, you need to gauge the platform’s advertising performance. Whether this involves looking into the ad revenue or the best ad formats, it’s essential to study a few vital YouTube advertising stats.
You can learn a lot about YouTube marketingby looking at how other marketers are using the platform. Similarly, the types of videos people watch on YouTube will give you an idea of how to market on the platform. So let’s take a look at some key YouTube video stats in addition to the platform’s marketing statistics.
Knowing the top influencers on YouTube helps you understand which influencers have an impact on the platform’s user base. This can then inform how you work with influencers on the platform. Additionally, it gives you an idea of the types of content that are popular on the platform. Let’s look at a few YouTube statistics on the platform’s top users.
These key YouTube statistics give you insights into the platform and its marketing landscape. Transform these insights into action by downloading our useful YouTube strategy template.
When it comes to the latest trends on how people are watching YouTube videos—when, where, and even what—there are plenty of misconceptions. Here we break down the latest stats on YouTube watch behavior and bust some common myths.
Oct 5, 2023 · Are you curious why do people visit YouTube and what keeps them on the platform? In the short article, we are going to explore the main reasons.
Why Do People Visit YouTube? Before we dive into what people picked as the most common reason they visit YouTube, it’s worth mention one thing you won’t see on the list below: product discovery. Just a measly 3% of respondents visit YouTube primarily to “learn about products.”
Why people turn to YouTube. 2and2/Google, “The Values of YouTube” Study, (n of 1,006 consumers between the ages of 18–54, with 918 monthly YouTube users), respondents were asked to choose which platforms they turn to for a range of needs, Oct. 2017.
The top two reasons viewers watch YouTube are " to relax " and " to feel entertained." Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,186 U.S. consumers 18–54 who watch YouTube at least once a month), July 2016. The latest YouTube stats on when, where, and what people watch.
