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  2. When it comes to the latest trends on how people are watching YouTube videos—when, where, and even what—there are plenty of misconceptions. Here we break down the latest stats on YouTube watch behavior and bust some common myths.

  3. Jun 14, 2021 · However, knowing what YouTube audiences are looking for on YouTube will help you make a video related to your brand or product that still mixes in elements that can engage them and fulfill their viewing needs. So, why do people visit YouTube? Let's dive into the three most popular motives. 1. To watch videos that entertain me.

    • Pamela Bump
  4. Jul 20, 2023 · Every day, people watch one billion hours of video on YouTube. 62% of businesses use YouTube as a channel to post video content. 63% of YouTube watch time comes from mobile. 26% of consumers say they discover products via YouTube ads. 400 hours of video are uploaded to YouTube every minute worldwide.

    • Maryam Mohsin
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  5. The top two reasons viewers watch YouTube are " to relax " and " to feel entertained." Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,186 U.S. consumers 18–54 who watch YouTube at least once a month), July 2016. The latest YouTube stats on when, where, and what people watch.

    • Thinkwithgoogle
  6. Sep 5, 2023 · Our latest research in partnership with research agencies, MTM and The Behavioural Architects, 'Why We Watch', shows that these needs have remained pretty consistent. Yet the contemporary video landscape feels undeniably different. Why is that? A profound power shift towards viewer agency.

  7. Dec 4, 2019 · Roughly two-thirds of U.S. adult YouTube users (64%) say they at least sometimes encounter videos that seem obviously false or untrue while using the site, according to the 2018 survey. A similar share (60%) reported at least sometimes seeing videos that show people engaging in dangerous or troubling behavior.

  8. Why people turn to YouTube. 2and2/Google, “The Values of YouTube” Study, (n of 1,006 consumers between the ages of 18–54, with 918 monthly YouTube users), respondents were asked to choose which platforms they turn to for a range of needs, Oct. 2017.

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