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- Whether they want to learn, laugh, catch up on pop culture, jam out to their favorite music, or lean back for a show, people can find whatever they're looking for on YouTube. Almost 4X as many people prefer watching video on YouTube as on social platforms that are less video-centric.
www.thinkwithgoogle.com/consumer-insights/consumer-trends/youtube-stats-video-consumption-trends/The latest YouTube stats on when, where, and what people watch
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When it comes to the latest trends on how people are watching YouTube videos—when, where, and even what—there are plenty of misconceptions. Here we break down the latest stats on YouTube watch behavior and bust some common myths.
Sep 5, 2023 · Our latest research in partnership with research agencies, MTM and The Behavioural Architects, 'Why We Watch', shows that these needs have remained pretty consistent. Yet the contemporary video landscape feels undeniably different. Why is that? A profound power shift towards viewer agency.
Jun 14, 2021 · However, knowing what YouTube audiences are looking for on YouTube will help you make a video related to your brand or product that still mixes in elements that can engage them and fulfill their viewing needs. So, why do people visit YouTube? Let's dive into the three most popular motives. 1. To watch videos that entertain me.
- Pamela Bump
The top two reasons viewers watch YouTube are " to relax " and " to feel entertained." Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,186 U.S. consumers 18–54 who watch YouTube at least once a month), July 2016. The latest YouTube stats on when, where, and what people watch.
- Thinkwithgoogle
- YouTube has about 2.5 billion monthly users. YouTube is the OG of video content platforms. Launched back in 2005 (on Valentine’s Day), YouTube now has over 2.49 billion unique users every month.
- Roughly 90% of YouTubers are outside the U.S. Only about 10 percent of YouTube users are in the United States. Still, US-based users represent the second largest audience, after India, where 18.5 percent of YouTubers (462 million people) reside.
- YouTube is the 2nd most-visited website in existence. Right? No surprise there. YouTube is the second most visited website in existence after Google AND the second largest search engine in the world… also after Google.
- A billion hours of UGC and branded content are watched on the platform daily. And that’s not even hyperbole! The range of content across YouTube is phenomenal, namely because it’s all user-generated content.
Jan 31, 2022 · In this piece, the authors discuss the results of a series of studies exploring what makes people more or less likely to get sucked into endlessly watching videos or looking at posts.
Oct 5, 2022 · Key points. According to a new Pew Research Center study, YouTube is the unrivaled dominant social media site for the nation's teens. Ninety-five percent of teens claim to use...
