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  1. In 1984, Nickelodeon introduced the iconic orange splat logo—an explosion of creativity that became its signature look for decades. With its rough, hand-painted strokes, it was like the logo was saying, “We don’t do inside the lines!”. The splash was like the ultimate high-five from a brand that wasn’t afraid to get messy.

  2. Mar 4, 2023 · Nickelodeon has a brand new logo with the return of the iconic orange splat! Not only that, but the general presentation on the TV channel has dramatically c...

    • 2 min
    • 259K
    • Vailskibum
  3. Jun 9, 2023 · Here's the whimsical story of how that iconic logo originated: In the early 1980s, Scott Nash, just out of design school, found himself on a flight to meet with executives from the nascent cable ...

    • 1 min
    • Raechal Shewfelt
  4. May 19, 2023 · The splat is back: Why Nickelodeon rebranded for the first time in 14 years. Designed for today’s kids and their nostalgic parents, Nick’s visual identity looks a lot like the ‘90s—and ...

  5. Jun 3, 2023 · But something else has changed, too: Nickelodeon is no longer just a cable network. It’s an entire ecosystem of resorts, theme parks, and even a pop/R&B girl band.Today, Nickelodeon is also competing with an onslaught of entertainment companies from Disney, Pixar, and Netflix to social media, all of which act as distractions from the hyper-focused entertainment ecosystem Nickelodeon thrived ...

  6. The orange wordmark formed the foundation of Nickelodeon’s new iconic color palette. The shade symbolized warmth, happiness, and creativity, all core components of the Nickelodeon brand. Between the years of 1984 and 2009, various versions of the Nickelodeon logo with its orange lettering were introduced.

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  8. Jun 9, 2023 · And it wasn't just the shows on Nickelodeon — a channel that was an anomaly in being all about kids — but the cabler's ads and other branding, which often included an orange paint splatter ...

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