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Then came the game-changer. In 1984, Nickelodeon introduced the iconic orange splat logo—an explosion of creativity that became its signature look for decades. With its rough, hand-painted strokes, it was like the logo was saying, “We don’t do inside the lines!”.
Jun 9, 2023 · Designer Scott Nash explains how Nickelodeon's famous logo came to be — and why it's orange.
- 1 min
- Raechal Shewfelt
The orange wordmark formed the foundation of Nickelodeon’s new iconic color palette. The shade symbolized warmth, happiness, and creativity, all core components of the Nickelodeon brand. Between the years of 1984 and 2009, various versions of the Nickelodeon logo with its orange lettering were introduced.
- Meaning and History
- Font and Colors
- FAQ
Nickelodeon opened subsidiaries and programmed thematic blocks throughout its career before becoming a self-contained universe. In January 1988, Nick Jr.’s morning and afternoon cycles were launched, targeting preschoolers. In the summer of 1991, Nicktoonsappeared, presenting original cartoons and becoming a brand in its own right. It is now a sepa...
The TV channel has a few more visual identity signs, but these are basic. Moreover, after the redesign, the children’s TV network does not completely remove the logo – it transfers some of it to its departments and programs for use. The emphasis was on graphics in early versions, but then it was abandoned; it remained only in animated versions. Nic...
What is the Nickelodeon symbol?
The channel’s logo has changed greatly to suit its focus and viewership. The original logo was unique. It showed a man looking into a nickelodeon, an old movie player, inside the letter “H.” This design paid homage to early movie theaters, where people watched movies for five cents. The logo started as a family project. Joseph Iozzi II, the designer’s son, was the first advertising model, adding personality to the brand image. Lubalin, Smith, Carnase, Inc. created the logo font, which is know...
What is the nickname of the slime logo on Nickelodeon?
The logo, commonly called the “splat,” was inspired by the brand’s iconic green slime. This slime became a key feature in “You Can’t Do That on Television” and quickly became associated with the brand. The use of slime in various shows has made the brand famous for creating interactive and memorable TV moments that children love.
Why did Nickelodeon change its logo?
The brand updated its logo to highlight the uniqueness of its new channels and expand its services. The new logo must be simple and versatile, fitting well across multiple media platforms and marketing needs. This change was important to make it easily recognizable across the various branches. Saima Zarghami, the company’s chief executive, noted that the updated logo was designed to be a universal symbol of the brand, linking all its different parts into one coherent image. This streamlined d...
On October 1, 1984, as a part of a restructuring at the network (which had been dealing with significant financial losses at that time), Nickelodeon introduced a new logo involving a wordmark in the Balloon Extra Bold font on an orange silhouette of some sort (i.e. an airplane, a bone, a car, a taxi, or a star).
The logo continues to feature orange letters, but this time, they are rendered as balloon-like shapes rather than painted strokes. The letters retain their soft, playful quality, devoid of sharp angles.
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Mar 26, 2020 · Watch all your ‘80s, ‘90s, and ‘00s Nickelodeon favorites on NickRewind, your late-night destination for your favorite childhood Nickelodeon cartoons and live-action shows! NickSplat doesn't question football-shaped heads, but embrace them - along with Reptar bars, a Big Ear of Corn, orange soda, and even slime for Pete (and Pete's) sake.
