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In 1984, Nickelodeon introduced the iconic orange splat logo—an explosion of creativity that became its signature look for decades. With its rough, hand-painted strokes, it was like the logo was saying, “We don’t do inside the lines!”. The splash was like the ultimate high-five from a brand that wasn’t afraid to get messy.
The orange wordmark formed the foundation of Nickelodeon’s new iconic color palette. The shade symbolized warmth, happiness, and creativity, all core components of the Nickelodeon brand. Between the years of 1984 and 2009, various versions of the Nickelodeon logo with its orange lettering were introduced.
Jun 9, 2023 · Here's the whimsical story of how that iconic logo originated: In the early 1980s, Scott Nash, just out of design school, found himself on a flight to meet with executives from the nascent cable ...
- 1 min
- Raechal Shewfelt
- Overview
- C-3
- Nickelodeon
- References
This page only shows primary logo variants.
For other related logos and images, see:
1977–1979
Typography: American Typewriter Bold Condensed Launched: December 1, 1977 Nickelodeon was first tested on December 1, 1977 as the C-3 channel of Warner Cable's QUBE system in Columbus, Ohio. Its only form of programming at the time was the educational series Pinwheel, and C-3 was often referred to as the "Pinwheel Channel" as a result.
1978–1979 (pre-launch)
Typography: Odin Launched: December 1978 Nickelodeon was officially announced by Warner Cable in the end of 1978. Its name was derived from a type of movie theatre which charged 5 cents (nickel cents) for admission. This concept was represented in their first logo, which depicts a man looking into a kinetoscope within the letter "N" of the wordmark. Some cable providers continued to use this logo in advertisements after the network's launch.
1979–1981
Typography: Windsor Bold (modified) Launched: March 25, 1979 (advertising) April 1, 1979 (on air) One week before launching on April 1, 1979, Nickelodeon updated their logo, utilizing a modified version of the Windsor Bold typeface. Their station IDs at the time featured a mime performing against a black background with an instrumental version of "Put That Little Nickel In" as background music.
1981–1984 (primary), 1984–1985 (secondary)
Typography: Frankfurter Launched: April 12, 1981 A new logo designed by Lou Dorfsman was introduced on April 12th 1981. It consists of the network's name spelled in rainbow letters in the Frankfurter font, with a pinball illustrated by Bob Klein placed behind it. The pinball theme was used in the network's IDs during the period, some of which used early 1980s-era computer graphics, Despite being replaced by the 1984 logo, This logo was still used during sign-offs until the introduction of Nick at Nite in July 1985 (even though Nickelodeon became 24-hours in June 1985).
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3.The Nickelodeon logo, designed by Tom Corey & Scott Nash
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2023 – Today. Bright and captivating, this logo dazzles in a bold shade of orange, set against a clean white canvas. The brand name, “nickelodeon,” unfurls in a jovial, curved typeface, embodying childlike enthusiasm and zest. Enveloping the text is a fluid, abstract splash of orange, reminiscent of animated paint or a delightful burst of ...
Mar 25, 2022 · 1981–1984. In 1981 the key Nickelodeon logo change consisted of replacing monochrome to a colorful gradient of yellow, orange, red, purple, blue, and green layered letters. In the background ...
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Jun 3, 2023 · The kid notices a bright orange splat on the floor or the ceiling, then pokes their head, finger, or foot through it, only to be whisked away in a world filled with Nickelodeon characters. The aptly titled “Portal to Fun” campaign, developed together with ad agency Callen , launched last week and is now running on the TV network but also throughout social media and on YouTube.
