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  1. Natural selection built a brain that rewards you with a good feeling when you come out on top. Serotonin is that good feeling.

  2. Why we like to win, according to psychology. The reason why winning feels so good is because it is actually largely chemical. There is a hormone in our brain called dopamine, which is linked to pleasure.

  3. Expecations. Both teams go into a game expecting to win. They've spent lots of time preparing how to win and developing a strategy for how they will win. Losing is a much larger deviation from expectation than winning is.

  4. Apr 17, 2024 · Knowing who you are and what you stand for is a powerful indicator that you’re winning at life. Understanding your core values means you’ve taken the time to reflect on what truly matters to you, and you’ve made a commitment to align your actions accordingly.

  5. Jan 25, 2013 · Why does victory feel better than defeat? Part of the answer is flowing through our bloodstreams. It’s testosterone , a hormone associated with dominance and aggression in women and men.

  6. Aug 9, 2016 · Winning doesn’t matter, we’re told, but something deep inside suggests otherwise. “Our society” creates the urge to win, we’re taught, yet monkeys have been trying to one-up each other for fifty...

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  8. Jul 5, 2016 · Is winning the only reason you play your sport? Do you feel like you should always win during competition or can we agree that you will win some and you will lose some (I realize that winning is really the ultimate goal or why bother competing)? As a competitor it is important to understand that you will experience winning and losing because ...

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