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Your business name is your customers' first impression of your business. It can help you stand out from the crowd, increase sales, and attract talent. Why should a business name be unique?
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Mar 1, 2022 · Here are some guidelines to consider when creating or evaluating potential names for your brand or business. Be strategic. Does the name you’re considering convey the intended message and...
- Forbes Agency Council
- You Haven't Considered Branding And Timing. While the business name is important, what matters most is the image you create around that name. Whether a name is perceived well or not mostly depends on perception management in the first six to 12 months.
- It's Too Hard To Say, Hear Or Spell. When you are naming a new business or product, make sure the name is easy to say (If it is difficult to pronounce, nobody will remember it.)
- You Failed To Do A Trademark Search. One of the worst things that can happen to a new business is that the owners spend time and money promoting a certain name, only to find out someone else has been using it.
- Your Name Is Too Descriptive. Ensure to stay away from a name that’s too descriptive to avoid costly rebranding as your core focus may shift in the future.
- It Sets The Scene
- It Informs Your Market
- It Defines Your Business
- It Helps Direct Your Business
- It Motivates You
The tone of your business name will set the scenefor every interaction you have with your customers. Your name gives customers an idea of what to expect, and if their expectations don’t match up with reality, they are going to feel like something is wrong. Your name is the first component of your communications, and if you get your tone mixed up, t...
This is perhaps one of the more obvious ways your name can affect your success. Generally, a good business name will reflect who you are or what you do; ideally it will say both. While you can go with something a bit abstract if it fits the character of your business, a clear name that doesn’t leave room for confusion is invaluable.
While you want your name to be clear, it needs to be open-ended to allow for growthin the future. Names that include locations, for example, may hinder you if you decide to expand to other areas. Similarly, names that specify an exact service or product may not lend itself to diversification (although there are certainly examples of businesses who ...
When it comes to creating a strategy and mission, your business name is often a good place to start. That way you are more likely to ensure an approach where your communications are aligned and make sense to your potential customers. If you can create seamless strategies where you every element agrees, you are more likely to succeed.
One of your most important resources is yourself! If you aren’t inspired by your business, if you don’t genuinely believe in what you are creating, you aren’t likely to push as hard to get to where you want to be. Of course, there’s often one big problem with names that seem clever and clear, and tick all the boxes; they are often taken. Once you h...
Aug 16, 2015 · A great name has the power to build a long-lasting relationship between a company and customers, but on the other hand, it has the power to ruin otherwise great relationships.
Jun 19, 2020 · Importance of a Company Name. To illustrate this point, we've explored just why the name of your company wields the influence that it does, as well as explained how you can make sure that your business and your brand are well represented by it. Here's why you need to give so much care and attention to your business moniker: 1.
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May 19, 2017 · Picking the right name is crucial: It creates an image of the brand in the mind of potential customers, it shares the idea of what the company or service is about, and...
