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- Source. The source imagines, creates, and sends (encodes) the message either through speaking, writing, conversation, or another communication channel. In public speaking, the source is the person giving the speech.
- Channel. The channel is the means or medium through which a message is sent. In business or social situations, common channels are face-to face (conversation, interview, public speech); written (email, text message, letter); social media (Facebook, Twitter, Instagram); and mass media (television, radio, newspapers).
- Message. The message is the meaning conveyed to the receiver, whether intended or unintended (McLean, 2005). Do not make the mistake of thinking the message is created only through words.
- Receiver. The receiver is the individual for whom the communication is intended. It is he or she who analyzes and interprets (decodes) the message in ways both intended and unintended by the source (McLean, 2005).
- Temporal Context. The concept of temporal context encompasses the timing of the message delivery and the sequence of events. For instance, a message delivered at the wrong time might not receive the intended reaction, and can lead to misunderstanding or confusion.
- Social-Psychological Context. Social-psychological context refers to the climate and environment of a communication interaction shaped by interpersonal communication, relationships, status distinctions, norms, and roles.
- Cultural Context. Cultural context refers to the shared beliefs, values, norms, and behaviors of the people within the communicating group. The dominant cultural context in the situation will impact the communication styles expected in the situation.
- Physical Context. Physical context refers to the actual location and environment where communication takes place, and includes the presence or absence of physical stimuli.
Abstract: Communication is a viable element that plays an important part in direct social work practice to promote, enhance and ensure social welfare services for individual, group and community clients with diversity of problems across the societies.
- 519KB
- Md. Farukuzzaman, A. H. M. Mahbubur Rahman
- 12
- 2019
Jul 18, 2023 · Learning Objectives. After completing this section, students should be able to: identify and define the four communication settings. illustrate communication as a transactional process. explain the purposes of communication. summarize the characteristics of communication.
Jul 29, 2021 · We believe that our job is to be a conduit for grassroots communicators, to disseminate radical frameworks for strategic communications into more mainstream and academic spaces, and to train people up in narrative power strategies that democratize our field, that put people closest to oppression at the center of our efforts, as opposed to market...
Social and Behaviour Change Communication (SBCC) seeks to apply tactics from marketing, social and community mobilization, mass media, entertainment, advocacy, interpersonal communication, social media and other communication approaches to support positive social and individual change.
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Feb 20, 2021 · The interactional model of communication describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts (Schramm et al., 1997).
