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Oct 13, 2023 · This article raises questions related to the role of theory in communication science, with the goal of providing a thoughtful discussion about what theory is, why theory is (or is not) important, the role of exploration in theory development, what constitutes a theoretical contribution, and the current state of theory in the field.
Discuss theories of mass communication, including hypodermic needle theory, media effects, and cultivation theory.
May 3, 2022 · The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy.
This chapter will discuss a range of theories which address intercultural communication, mainly in terms which are generalisable to communication between members of different subcultures. Download to read the full chapter text.
One of the most important pieces of the visual communication puzzle is aesthetics. The nature of beauty and why it affects us so deeply is mysterious. Why do qualities so elusive to define (like a sunset or a half-opened rose) affect us so powerfully?
Feb 20, 2024 · Effective communication is a multifaceted and dynamic process that extends beyond the mere exchange of words. Verbal communication, with its emphasis on clarity, tone, active listening, and adaptability, forms the basis of explicit messaging.
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Sep 25, 2016 · Regardless of the adopted definition, communication involves two types of participants—the sender and the receiver—and the process consists of the following elements: communication, code, channel, information gap, noise, feedback, and a system of reference (Potocki et al. 2011, p. 31).