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  1. Mar 30, 2022 · Mr. Bang Si-Hyuk, chairperson of HYBE, with BTS photographed at the HYBE Corp. building in Seoul, Korea on March 6. Photograph by Hong Jang Hyun for TIME. The NFT question is just one piece in ...

  2. Mar 15, 2021 · March 14, 2021 11:57 PM EDT. BTS and their fans were disappointed at Sunday night’s Grammy Awards in Los Angeles when the award for best pop duo/group performance ended up going to Lady Gaga and ...

  3. Mar 28, 2022 · Indonesian bookstore Periplus Official Bookstore announced a pre-order for copies of TIME ‘s “100 Most Influential Companies.”. The cover reads, “SOUTH KOREA’S HYBE IS REINVENTING MUSIC BUSINESS (WITH A LITTLE HELP FROM BTS),” which is meant to be tongue-in-cheek, with a group shot of BTS and HYBE founder and chairman Bang Si Hyuk ...

    • Introducing BTS
    • Stretching Their Wings
    • The Love Yourself Era
    • Charting The Map of The Soul
    • Beyond Their Borders

    The BTS journey begins with 2013’s “No More Dream.” More than a single, it was a statement of purpose: unlike other glossy idol groups, the underdog septet, who were created and are managed today by an impresario outside of Korea’s Big Three production houses, explored darker themes over old-school hip-hop beats. (This fall, their management compan...

    In another divergence from typical boy-band practice, the individual musicians are given ample space to stretch. On the band’s next full album, 2016’s Wings, each member explored a sonic territory of his own—V’s neosoul, Jimin’s fluid R&B—on solo songs like “Stigma” and “Lie.” Tropical house, the sound of the moment, filtered into other tracks. But...

    After almost two hours, the symphonic sounds of “K-Factor: An Orchestral Exploration of K-Pop,” another sold-out event, this time at New York’s Lincoln Center in June 2019, were almost at an end. When the 50 musicians onstage broke into the jazzy intro of “Idol,” the energy of the audience surged once more. “Idol” was the capstone of the band’s Lov...

    But success did not mean BTS was ready for a victory lap. The 2020 Map of the Soul era, another three-album thematic cycle, has been all about making sense of being at the top—the pressure, the creative depletion—while testing the boundaries of their globalized sound. The bubblegum pop of first single “Boy with Luv” flicks at their “skool days” pha...

    Performing artists today must navigate the tricky territory of cultural appropriation in music; BTS’ approach, it seems, is to cherry-pick snippets of melody, orchestration, style and stories, and then process them through multilayered production and the group’s lyrical preferences until the music and visuals feel fully digested, molded into someth...

  4. Aug 26, 2021 · BTS and its team open up about the band's workload, business innovations and the future of HYBE. By Jeyup S. Kwaak. 08/26/2021. From far down a hallway in the new Seoul headquarters of HYBE Corp ...

  5. May 13, 2021 · J-Hope is a stunning dancer, and a surprisingly aggressive rapper, a skill he learned in his trainee days. “When I first started training, all the members were rappers,” he says. “So when ...

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  7. Mar 30, 2022 · All thanks to the members’ constant passion, dedication, and immense talent. Through BTS’s ongoing success, “irrevocably [altering] the global music landscape,” TIME Magazine understandably has identified BTS as “establishing themselves as the princes of global pop.”. Which is a title that fans are undoubtedly proud of. “For BTS ...

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