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  1. Jun 26, 2024 · Clickbait exploits cognitive and emotional traits, triggering impulsive clicks. Situational factors, like mood and setting, can amplify a person's susceptibility. Have you ever found...

    • Clickbaits work on the general principle of any behavioral addiction. Some recent research found that giving variable rewards to the same action is an essential ingredient of all behavioral addiction.
    • The whole metaphor of clickbaits is seriously misleading. It suggests a happy fish frolicking around in the nice lukewarm Caribbean Sea, when it happens to encounter a bait and bites.
    • Clickbaits almost always disappoint. They are not worth it. In fact, very often we click on them because we want to prove that annoying ‘number 5 will leave you speechless’ or ‘number 5 will amaze you’ line wrong.
    • Clickbaits are destroying journalism. Even the most prestigious and elite news outlets use it now. And even the most boring news items now have clickbaity titles.
  2. Nov 20, 2018 · At its best, clickbait is simply a headline meant to generate interest for readers. At its worst, clickbait is a headline meant to cause harm by spreading false or misleading information for the purpose of increasing page views.

  3. Oct 31, 2023 · Why is clickbait so bad? Clickbait causes distrust. If audiences keep getting burnt by these articles, they’ll stop relying on the sites and channels creating them.

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  4. Dec 18, 2015 · As a number of new studies confirm, you can blame your clickbait habit on two things: the outsized role emotion plays in your intuitive judgements and daily choices, and your lazy brain....

  5. Feb 24, 2021 · Clickbait could be a news story that promises doom and destruction only to share an idiotic quote from some idiotic politician. It could be a health and fitness article promising “immediate fat...

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  7. Mar 1, 2023 · If you fell for a clickbait scheme due to a misleading title or fabricated thumbnail, you’re in good company; millions of people have fallen for the same thing. But, why has it become so ubiquitous and what does it have to say about our media habits?

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