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  1. Jun 26, 2024 · In terms of different kinds of content, clickbait often includes celebrity gossip, solved mysterious stories, or instances of people’s stupidity. Clearly, clickbait can backfire for readers to ...

    • Clickbaits work on the general principle of any behavioral addiction. Some recent research found that giving variable rewards to the same action is an essential ingredient of all behavioral addiction.
    • The whole metaphor of clickbaits is seriously misleading. It suggests a happy fish frolicking around in the nice lukewarm Caribbean Sea, when it happens to encounter a bait and bites.
    • Clickbaits almost always disappoint. They are not worth it. In fact, very often we click on them because we want to prove that annoying ‘number 5 will leave you speechless’ or ‘number 5 will amaze you’ line wrong.
    • Clickbaits are destroying journalism. Even the most prestigious and elite news outlets use it now. And even the most boring news items now have clickbaity titles.
  2. Nov 20, 2018 · Clickbait is a symptom of the fast changes communicators have made in the increasingly digital world. Over two-thirds of Americans now prefer to get their news from social media. Therefore, clicks equal money for news organizations on these platforms. With roughly six in 10 U.S. adults admitting to reading only the headlines when consuming news ...

  3. Oct 31, 2023 · People use clickbait to drive views and gather clicks. More often than not, websites hosting clickbait will receive revenue from advertisers. The more click-through they get, the more people see the ads, and the more money the website receives. It’s in these websites’ best interests to herd people to these articles. Why is clickbait so bad?

  4. Dec 18, 2015 · Here’s what most people can agree on: Clickbait is annoying, but by god, it works—even when readers recognize it for what it is. ... that still doesn't explain why clickbait continues to work ...

  5. The reason why our hypothesis that unigrams used in the headline would lead to a greater user interaction needed to be rejected, might be linked to the fact that Biyani et al. (2016) did not measure whether a clickbait headline actually had an effect on click-through rates or other dependent variables, but established the word list to identify clickbait headlines.

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  7. In addition, Christin argued that clickbait might not necessarily be a bad thing if it can help cover the costs of producing high-quality content. “Clickbait can be used to subsidize stories ...

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