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  1. Feb 10, 2023 · E-Trade from Morgan Stanley brings back the adorable babies in their new Super Bowl ad. See the cute preview!». Subscribe to TODAY: http://on.today.com/Subscr...

    • 1 min
    • 81.3K
    • TODAY
  2. Feb 11, 2024 · The E-Trade babies are back in the Super Bowl for the third consecutive year. And this time, they're getting into pickleball. The name of the ad, "Picklebabies", gives away the topic of the ...

    • 30 sec
    • Crissy Froyd
  3. Released on YouTube a week prior to the Super Bowl, “The Search Is On” ends with the camera zooming in on a baby monitor, leading one of the executives to ask if it’s past his bedtime.

  4. Feb 4, 2021 · E-Trade's 2021 Super Bowl commercial features an inspirational song many fans might recognize. So what's the tune's name? We reveal it here.

  5. Using the fast-growing “tennis for babies, but for adults” as a metaphor for the daunting world of securities trading, E*Trade’s 30-second Super Bowl 58 spot—airing during the second...

    • Jason Notte
    • 30 sec
  6. Feb 7, 2023 · E-Trade CMO Andrea Zaretsky on the brand’s Super Bowl legacy and the return of its iconic baby. Unlike many other brands, E-Trade’s spot isn’t stacked with celebs. That’s because “we believe the E-Trade baby is a celebrity,” Zaretsky said. E-Trade via YouTube. By Alyssa Meyers.

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  8. Feb 5, 2024 · Pickleball is so easy an infant can play it. The E-Trade baby has been in the Super Bowl numerous times—and this year, he is playing pickleball for the first time. The Morgan...

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