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  1. May 14, 2020 · Only 18% of Gen Z teens (ages 15 to 17) were employed in 2018, compared with 27% of Millennial teens in 2002 and 41% of Gen Xers in 1986. And among young adults ages 18 to 22, while 62% of Gen Zers were employed in 2018, higher shares of Millennials (71%) and Gen Xers (79%) were working when they were a comparable age.

  2. Sep 16, 2024 · Gen Z, born between 1997 and 2021, is a generation who have grown up with technology and social media. According to McKinsey, Gen Z will account for 27% of the global workforce by 2025, significantly increasing their economic and cultural influence and making them more powerful than ever. To reach them, marketers need to understand their unique ...

    • Hannah Butcher
    • Content Writer
  3. Jan 3, 2022 · Findings from Katz’s and her co-authors’ research are detailed in a new book, Gen Z, Explained: The Art of Living in a Digital Age (University of Chicago Press, 2021).

  4. While the dates are still a bit up in the air (some argue that the oldest Zoomers were born in 1995), the Pew Research Center defines members of Gen Z as anyone born between 1997 and 2012. That ...

  5. Aug 9, 2021 · Gen Z makes up a massive percentage of all buyers, and as they grow older, their influence will only grow bigger. They will then pass those values on to their children. This is why it is ...

  6. Jun 21, 2021 · On social media, Gen Z and Millennial adults interact more with climate change content than older generations. Among U.S. social media users, 45% of Gen Z adults have interacted with content that focuses on the need for action on climate change. reportMay 26, 2021.

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  8. May 1, 2023 · While only 1 out of 1,000 Boomers report they are transgender (one-tenth of 1%), 23 out of 1,000 Gen Z young adults (2.30%) identify as trans—20 times more. By this estimate, there are now more ...

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