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Nov 16, 2020 · Icebox is the jewelry store of the new generation, not only because of its popularity with the chart-topping rappers of an unprecedented scale, but also because of its one-of-a-kind approach to ...
Sep 30, 2021 · In the late 2000s, T-Pain began wearing custom Icebox jewelry. “To have someone so iconic, so world-changing wearing our product was the greatest compliment possible,” Rafi said. “He changed ...
Jun 3, 2022 · Fast forward to 2022, hip-hop music dominates the pop charts and with the help of Icebox’s influence, “hip-hop jewelry” is not only in the mainstream, it shapes the fine jewelry world. Mo, Rafi and Zahir Jooma, the three brothers who own and operate Icebox Diamonds & Watches, leaned into Atlanta’s unique and artistic culture when ...
- Getting Started
- Making A Dream Come True
- The Hip-Hop Connection
- A YouTube Channel?
- A Typical Business?
- Every Customer Is Special
- A Loyal Customer Base
As you might have guessed by now, the history behind the store is just as interesting as the fact that they have some of the most famous clientele in the world. The store itself has been there since 1976. Obviously, they have some staying power or they never would have made it this many years in business. Perhaps the story that everyone really want...
It’s not the least bit uncommon to dream about starting your own business and having both the financial freedom and the literal freedom that a successful business can potentially provide. Unfortunately, a lot of people that have these dreams don’t ever realize them because they’re too afraid to go for it, so to speak. As a result, they frequently e...
When the store first started operating in 1976, it was more or less your typical high-end jewelry store. Hip-hop wasn’t even considered a genre of music back then. However, things began to change and when they did, there were a couple of rap artists that lived in the area who routinely bought jewelry there because they could afford to do so. They w...
Perhaps the thing that really surprises a lot of people that aren’t involved in the hip-hop industry is that the store eventually started capitalizing on the fact that so many hip-hop artists were shopping there by developing their own YouTube channel in order to show the different artists and what they were purchasing. Even during the quarantine t...
Somehow, Icebox Jewelry has managed to do something that very few businesses ever achieve. It has made a name for itself in a niche that is so well defined that practically everyone in the hip-hop industryknows who they are. At the same time, they’re also a typical store with average business hours and anyone can simply walk in and purchase a piece...
There’s no doubt about it, every customer that walks into the store is treated like they are their favorite customer. After all, that is the first rule of business. In addition to that fact, there are a number of other things that make this particular family business so successful. For one thing, they don’t just sell jewelry, they also buy it. In f...
There’s no doubt about it, their customer base is loyal to a fault. Hip-hop artists have a tendency to stick together, largely because the overwhelming majority of them have experienced more than their fair share of discrimination throughout different periods in their lives. As such, they have a tendency to recommend things highly when they find so...
Oct 1, 2021 · In the late 2000s, T-Pain began wearing custom Icebox jewelry. “To have someone so iconic, so world-changing wearing our product was the greatest compliment possible,” Rafi said. “He changed music, but he changed Icebox.”. Oodles more hip-hop clients followed, many of whom found Icebox more welcoming than the city’s other jewelry options.
Icebox is a forward-thinking jewelry store for the new generation of rappers and, quite frankly, its popularity is off the charts thanks to their one-of-a-kind approach to showcasing their catalog.
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Mar 18, 2022 · Celebrity. Hip-hop jewellery designers create next level bling. Rappers Snoop Dogg, 50 Cent and Big Sean have become even more creative with their jewels. Meet the jewellers - Mo Jooma of Icebox, Jacob Arabo aka Jacob the Jeweller, Johnny Dang and Ben Baller to discover why rappers jewellery style has become more expressive, artistic, and also ...
