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- Forbes Agency Council
- You Haven't Considered Branding And Timing. While the business name is important, what matters most is the image you create around that name. Whether a name is perceived well or not mostly depends on perception management in the first six to 12 months.
- It's Too Hard To Say, Hear Or Spell. When you are naming a new business or product, make sure the name is easy to say (If it is difficult to pronounce, nobody will remember it.)
- You Failed To Do A Trademark Search. One of the worst things that can happen to a new business is that the owners spend time and money promoting a certain name, only to find out someone else has been using it.
- Your Name Is Too Descriptive. Ensure to stay away from a name that’s too descriptive to avoid costly rebranding as your core focus may shift in the future.
Mar 1, 2022 · How to Pick the Best Name for Your Company. Summary. If you’re about to start a company or launch a product, you might be feeling pretty intimidated by the prospect of having to name it. Here ...
- Your business name is the cornerstone of your brand. Nike. What’s the first thing that comes to mind when you say that name? Is it the iconic “swoosh” logo?
- Your business name helps you stand out from the crowd. Today there is no shortage of companies started by entrepreneurs. To your potential customers, you and your competitors all look the same, at which point the only thing differentiating you is the name of your company.
- Your business name will ultimately help you to increase sales. Strong brand names create customer loyalty. Think about the company Stanley Steemer. Its name often comes up in conversations about floor and carpet cleaning many people have heard of it from their commercials.
- Your business name makes it easier to attract talent. A great company name will no doubt increase sales and retain customers. However, one often overlooked benefit for the company is how much easier it becomes attracting great talent once the brand name has been established.
Jun 19, 2020 · 6. It Is a Source of Pride. As an entrepreneur, you will be putting a large amount of your time, money, and effort into making your company successful. This is why you should find a name that you can get behind, and that represents the passion and energy you have dedicated to building a profitable business. Indeed, your name should reflect the ...
- legal@cplawyers.com
A good brand name plays a monumental role in the perception people have of your brand, and your ability to grow as a company. For every unforgettable name, like Google or Netflix, there are dozens of poorly-chosen titles failing to reflect the brands they serve. Sometimes, lack of a good name could be the number one issue standing in the way of ...
May 30, 2021 · Mistake #4: Taking the atlas approach and using a map to name your company. In the zeal to start a new company, many businesses choose to use their city, state or region as part of their company ...
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May 19, 2017 · Once you have that squared away, you're ready to begin brainstorming your name. This way, your name will directly and accurately reflect your company's values. - Arya Bina, Kobe Digital. 2. Create ...
