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Feb 2, 2021 · Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social ...
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- Information Systems Frontiers
Information Systems Frontiers examines the interface of...
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Apr 2, 2016 · Abstract. The measurement of how people are “exposed” to media content, which is crucial for the understanding of media use and effects, has been a challenge for a long time. Today’s media ...
Jun 5, 2023 · The present research also offers an important methodological contribution for the practice of (future) research in the media stereotype domain: An integrated analysis, relying on a net-effect perspective, used data provided by both the self-selected-exposure and forced-exposure paradigms.
- Arendt, Florian
Aug 30, 2017 · media as a stakeholder by studying media influences and firm actions to m anage this stakeholder. Overall the st akeholder management perspective focuses on unde rstanding the reasons for ...
Oct 22, 2020 · Similarly, an investigation on the influence of mass media use on media trust conducted by Hopmann et al. (Citation 2015), revealed that the use of specific media types leads to more trust in those media, confirming the findings of earlier studies on the effect of media exposure on audience trust of the mass media (Kiousis, Citation 2001; Tsfati & Cappella, Citation 2003, Citation 2005; Wanta ...
- Mistura Adebusola Salaudeen, Ngozi Onyechi
- 2020
ABSTRACT. In contemporary high-choice media environments, the issue of media trust and its impact on people's media use has taken on new importance. At the same time, the extent to which people trust the news media and how much it matters for their use of different types of media is not clear. To lay the groundwork for future research, in this ...
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Jan 4, 2022 · Both social media exposure and traditional news media exposure had small positive associations with disease concern. Although social media exposure—but not traditional news media exposure—had a statistically significant association with preventive measures, the results must be interpreted with caution given the small number of studies involved.
