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1. In Meta Ads Manager, select the Ad sets tabs and check: The Delivery column in Ads Manager to make sure your ad set is running. Learn more about common delivery column statuses and what they mean. 2. Open the editing pane of your ad set and check: Ads scheduling in the Budget & schedule section. Ensure that your ad set is scheduled to run ...
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The estimated audience size for your ad set. An audience...
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- Meta Business Help Centre
Troubleshoot ad delivery. Our ad delivery system spends your budget to bid in ad auctions and show your ad to someone at an optimal place and time. We aim to deliver your ads so your budget is spent according to its set duration. This means we aim to spend your average daily budget each day, or your entire lifetime budget over the duration of ...
- The post associated with your ad is not available. If the post associated with your ad isn’t available, here are some reasons why: The post may have been removed.
- Your ad is still being reviewed. As mentioned earlier, Facebook’s team reviews every ad before it goes live to ensure that it complies with its ad policies and terms of service.
- Your ad was rejected. If your ad doesn’t meet Facebook advertising policies, it will be rejected — and won’t deliver it to audiences. This is fairly common with Facebook ads, and when it happens, you’ll receive an email with the reason for the rejection.
- You’ve hit your account’s spending limit. This usually happens when you set a spending limit and forget about it. Your account spending limit is the budget threshold for all the ad campaigns run with your account.
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- Ad Approval Issues. Here are two circumstances that your Facebook Ad is likely to be found in: Your Ad is in the Reviewing Stage. If Facebook is reviewing your ad, the Delivery column will show “In Preview” status.
- Audience Selection Issues. Here are 2 prevalent issues with audience targeting resulting in your Facebook Ad not delivering: Small audience size. Incorrect or overly specific audience targeting settings may limit the ad’s delivery, resulting in it not reaching the intended audience effectively.
- Budget and Bid Setting Problems. Setting the right budget and bid strategy is pivotal for Facebook ad success. Here are 2 prevalent situations where you may find yourself in
- Low Relevance and Engagement. Relevance and engagement are crucial factors in determining the success and effectiveness of Facebook ads. Low engagement rates or a low relevance score for the ad can affect its delivery, as Facebook prioritizes more engaging and relevant ads.
In other words, your ad set is running but not spending enough to meet your daily or lifetime budget goals. If you’re using Meta Advantage campaign budget (previously known as campaign budget optimization), learn more about what to do if your campaign hasn’t delivered enough since it started.
Make sure the ad is turned on. Learn how to turn an ad on or off. Check if you’ve set an automated rule that may have turned your ad off. Check the activity history of your ads to see if specific ads have been paused by Meta. Learn more about ads in review and what to do if your ad is rejected. Consider the creative for your ad.
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Another reason your Facebook ad is not delivering is because the ad budget exceeds the threshold. This happens if you have set a spending limit on your Facebook ads. You might have a temporary account spending limit if your account was recently created or was suspended. How to Fix – You can change or reset the ad spending limit or remove it.
