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Mar 15, 2023 · Natto is a traditional treat from Japan, consisting of briefly fermented soybeans coated in a stringy, sticky goo. Like soy sauce and miso, it develops complex savory flavor through the action of beneficial microbes. Unlike soy sauce and miso, which are widely accepted outside Japan, natto hasn’t caught on globally in the same way.
Positioning natto as a condiment may have potential for attracting new consumers. Condiment market sales are expected to grow at 2% to 3% annually for the forseeable future and top $10 billion by 2023. Predictably, taste is the primary driver of food choices in 2022.
Apr 3, 2023 · Natto is a traditional Japanese fermented soybean food that recently became popular on TikTok. This guide discusses how natto is best served, ways to prepare it yourself, and how it may benefit ...
- Natto, Fermented Soyfoods May Have Positive Benefits For Human Health
- Natto Taps Into Food and Flavor Trends
- Growing The Natto Market
- Natto Film
While it’s commonly known that natto and other soyfoods are a source of high-quality protein, there’s much more to know about natto, says Linda Funk, president of Flavorful Insight, a food marketing and public relations firm. Natto provides benefits to consumers. “As market demand has been gathering momentum for the past several years, consumer att...
In addition to its appeal for those seeking out healthy options, Funk says natto interests adventurous diners who want to explore global flavors, world cuisines, and traditional ingredients; consumers who favor minimally processed, simple ingredients; and consumers who look for artisanal foods. Personalized nutrition, the concept of adapting food t...
At the height of the COVID-19 pandemic, demand for natto surged as consumers sought shelf-stable options. U.S. Soy supplies around 70%of the soybeans used as raw materials to Japan’s natto industry. USSEC has built a close relationship with the Japan Natto Cooperative Society Federation (JNCSF), organizing technical training such as “U.S. Soy Produ...
An 8-minute film, Natto – the Power of Life, was recently produced by the Japan Natto Cooperative Society Federation (JNCSF), to support the overseas expansion of natto. The movie features the first successful filming of natto bacteria contributing to the increase of lactic acid bacteria within a test environment that mimics the inside of the human...
Apr 30, 2024 · Improves Bone Health. Natto contains vitamin K, an important fat-soluble vitamin essential for blood clotting and bone health. Research links higher vitamin K intakes with improved bone mineral density and/or lower hip fracture incidence. The amount of vitamin K2 in natto will vary depending on the bacterial strain and fermentation condition.
Jan 11, 2023 · Health benefits of Natto. Natto has tons of amazing health benefits, which is largely why it is such a beloved superfood in Japan. It is naturally rich in essential vitamins such as magnesium, zinc, iron, and potassium which are essential for our wellbeing. As previously mentioned in the fermentation process of natto, one of the main bacteria ...
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Jun 12, 2023 · After the beans are inoculated, they're incubated for about a day at quite a high temperature, above 100°F (38°C), and at high humidity, as well. They need a lot of moisture. At home, I used a yogurt maker: basically a little enclosed box with a water tray on the bottom, placed above a heating element.
