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Create Your Public Awareness Campaign Toolbox Secure the Right Software Any public awareness campaign or outreach effort must have a full interactive online platform to build and engage key audiences as described below. Look for one that’s web-based and database-driven, that allows you to segment and personalize email communications, that gives
Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed. Keywords: sustainable development, public awareness campaigns, social marketing JEL codes: Q5, M31
Awareness-raising is a process that seeks to inform and educate people about a topic or issue with the intention of influencing their attitudes, behaviours and beliefs towards the achievement of a defined purpose or goal.1 It can mobilize the power of public opinion in support of an issue and thereby influence the political will of decision ...
- Overview of The Articles
- Research Design and Methods
- Awareness and Knowledge of Climate Change
- Engagement in Climate Change
- Level and Timing of Public Participation in Climate Change
- Barriers to Public Participation in Climate Change
- Policy Instruments Used in Climate Change Action
The 78 articles included in the study were published in 55 different journals within 18 disciplines (Appendix, Table 8). Environmental studies journals contained the largest number of these articles (45%) followed by meteorology (9%), earth science (8%), and housing and urban planning (6%). Forests and forestry and social sciences published 5% of t...
A range of different research designs were used in the reviewed articles, the most popular being exploratory (27%), case studies (26%), and cross-sectional studies (23%). Other research designs included comparative and descriptive analysis (6% each), longitudinal studies (4%), historical and mixed method studies (3% each), and experimental and obse...
The review results illustrate the importance of the link between public awareness and different types of knowledge of climate change, with 72% of studies making the connection (for example, [4, 20, 66]) (Table 3). Most of the studies (81%) focused on individual knowledge rather than other types of knowledge. Wolf and Moser and Luís et al. , for ex...
Of the three dimensions of active engagement (i.e. cognitive, affective, and behavioural), cognitive is mentioned most often in the literature reviewed (Table 4). Two components of the cognitive dimension, increasing knowledge and changing attitude and the strong link between awareness and participation are reported in 80 and 76% of the papers resp...
Among the five levels of public participation defined by the IAP2 , the reviewed literature reports the lowest three levels of public participation (inform, consult, and involve) much more frequently than the two higher levels (collaborate and empower) (Table 5). Moreover, the review shows that public participation was occurring more during policy ...
Expanding on Arnstein’s limitations for public participation Sprain identified barriers for organizations and communities as well as for governance of sustained participation in climate change governance. Among barriers for organisations and communities the reviewed literature reported lack of motivation (44%) and resistance to power redistributi...
From the list of policy instruments Althaus et al. describe overall advocacy (87%) and networking (81%) are mentioned more often in climate change action than other types of policy instruments in the literature reviewed (Fig. 5). Advocacy in the form of information sharing and improved information flows and accountability is the single most mentio...
- Farzaneh Shaikh Khatibi, Aysin Dedekorkut-Howes, Michael Howes, Elnaz Torabi
- 2021
Most public relations practitioners and scholars agree that public relations’ functions include communication, stakeholder relationship management, reputation management, and strategic management. The purpose of this position paper is to continue the discussion on the current and future directions of the public relations discipline, which impacts both the practice and education of public ...
- Zachary Ochuodho
Sep 1, 2013 · Public re lations are the art and social science of that link intra-and extra. organization together. Public relations draw purp ose, and how programs. Public relations are a. trusted advisor of ...
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management and communication work. Andersson’s ‘awareness principle’ is dialogic, aimed at ‘stretching’ assumptions and institutional practices to increase public insight and influence’ and establish new forms of institutional settings and capacities in ‘transparency arenas’ (134). Acknowledging more work is still needed,
